Lays Dungeons And Dragons Ka Hoʻopili ʻAi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.
KalaʻUhi· 2024
Lays Dungeons And Dragons Ka Hoʻopili ʻAi
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award Kala Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #159630The Design
About Lays Dungeons And Dragons Ka Hoʻopili ʻAi
He hoʻolālā hoʻopili ʻai ʻo Lays Dungeons and Dragons i hana ʻia no kekahi mau ʻano chips ʻuala kahiki. Ua hoʻokuʻu ʻia kēia hoʻopili me ka pili ʻana i ke kiʻiʻoniʻoni 2023 ʻo Dungeons and Dragons, Honor Among Thieves, a ua hui pū ʻia me kahi pūʻolo no ka poʻe hoʻolaha kaulana. Kiʻi ka hoʻolālā i ka honua moʻokalaleo o ke kiʻiʻoniʻoni. ʻO ke kanaka koʻikoʻi o ka hoʻolaha ʻo The Potato, he mea i ʻike ʻia ma ke kiʻiʻoniʻoni a he ʻuala kahiki maoli nō hoʻi. Hoʻopili ke kumuhana i ka moʻolelo me nā ʻuala kahiki i ulu ʻia ma nā mahiʻai ʻoi aku ma mua o 100 ma ʻAmelika Hui Pū ʻIa a me Kanakā e hoʻolako nei i nā chips.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Lays Dungeons And Dragons Ka Hoʻopili ʻAi i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Lays Dungeons And Dragons Ka Hoʻopili ʻAi he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Lays Dungeons And Dragons Ka Hoʻopili ʻAi e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
- Inspiration
- The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.
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