Keleawe ʻUhi · 2024
Pepsi X Spotify Hana Nui: Ka Hoʻopaʻa ʻAna i ka Wahī Inu
by PepsiCo Design and Innovation
- A' Design Award Keleawe 2024 in ʻUhi
- CLIENT: PepsiCo
- Estimated Number of Design Views: 32,713
- Verification code 2F49424E00 · Verify this award
Colors
About Pepsi X Spotify Hana Nui: Ka Hoʻopaʻa ʻAna i ka Wahī Inu
Kikokikona Puke: ʻO Pepsi x Spotify he hoʻolālā kini inu kūʻokoʻa i hana ʻia no ka poʻe nānā ʻAigupita. Hoʻohui ʻia ka hana kiʻi i nā ʻano ʻike maka o Pepsi a me Spotify ma ka hapa like. Hui pū ʻia ke kala uliuli koa o Pepsi me ke kala ʻōmaʻomaʻo hoihoi i kaʻana like ʻia e Spotify a me ka ʻano mele rap ma ʻAigupita. Hoʻohana ka ʻaoʻao hope i nā ʻano kiʻi glitch a me nā papa o ka pepa ʻoki me nā mele i kākau lima ʻia. Hiki i ke code QR i pāʻi ʻia ma ke kini ke hoʻolohe i kahi mele Pepsi i hana ʻia no kahi hana kālā hoʻihoʻi. Ua hana pū ʻia kahi pahu mea kōkua no nā mea hoʻolaha (influencer kit) me ke kini.
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Pepsi X Spotify Hana Nui: Ka Hoʻopaʻa ʻAna i ka Wahī Inu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pepsi X Spotify Hana Nui: Ka Hoʻopaʻa ʻAna i ka Wahī Inu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Pepsi X Spotify Hana Nui: Ka Hoʻopaʻa ʻAna i ka Wahī Inu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Press Kit
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
