Notoginseng Pūʻolo Lāʻau Lapaʻau by Zhaocheng He

Notoginseng Pūʻolo Lāʻau Lapaʻau by Zhaocheng He is a highly esteemed winner of the very prestigious 2024 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2024

Notoginseng Pūʻolo Lāʻau Lapaʻau

by Zhaocheng He

Client: Wen Guan Zhuang

A' Design Award Keleawe Winner in ʻUhi Category

13,600

Verified Award Winner

Verify Award Status for #159869

View at A' Design Award Press Release Award Badge

Colors

The Design

About Notoginseng Pūʻolo Lāʻau Lapaʻau

ʻO Notoginseng Radix Et Rhizoma he lāʻau lapaʻau Kina kahiko me ka mana lapaʻau maikaʻi loa. Hoʻohui ʻia nā kiko ma ka pūʻolo e hana i ke ʻano mauna, a hōʻike ʻia ka wahi ulu ʻana o ka pehu Panax notoginseng a me kona ʻano paele pū. Ma ka hoʻolālā ʻana o kēia pūʻolo ma ka ʻeleʻele a me ka uliuli, wāwahi ʻia ka manaʻo kahiko o ka ʻoihana, a piha ka pūʻolo i ka nani hou a me ka maikaʻi. Hoʻonohonoho ʻia a hoʻohui ʻia ka pūʻolo o ka pahu loko e hana i kekahi kiʻi ʻāina me ka manaʻo hana noʻeau Hikina.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Notoginseng Pūʻolo Lāʻau Lapaʻau i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Notoginseng Pūʻolo Lāʻau Lapaʻau he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Notoginseng Pūʻolo Lāʻau Lapaʻau i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Panax notoginseng is a traditional Chinese medicine. It is packaged in the form of dots to form the shape of mountains, which not only reflects the growing environment of panax notoginseng powder but also expresses its powdery form. The collision of black and blue makes the packaging full of fashion and quality sense. The packaging of the inner box is arranged and combined to form a landscape painting full of eastern artistic conception.
Dimensions & Packaging: 125mmX215mmX50mm
Tags: Health, medicine, fashion, artistic conception, powder
Production Technology: This outer box is made of tinplate with relief on top. The combination of matte and varnish gives a delicate feeling. There are four small boxes inside made of environmentally friendly paper.
Design Challenge: Most similar products in the market are mainly packaged in red and green, and we use black and blue to design this packaging, breaking the traditional understanding of the industry.
Research: Panax notoginseng is a traditional Chinese medicine. It has a very good therapeutic effect. Designing the powder form of Panax notoginseng through dots is not only a cultural inheritance and induction, but also an expression of modern aesthetics.
Inspiration: The inspiration comes from the mountains where Sanqi powder grows and the powdery form of Sanqi. The inspiration for the pattern of the sprawling mountain ranges comes from the famous ancient Chinese painting of thousands of miles of rivers and mountains.
Project Duration: The project lasts 2 month
Operation Flow: This packaging retains the characteristics of traditional Chinese medicine and enhances the brand's fashion sense through the collision of black and blue, bringing consumers a better brand impression.