Lele i ka ʻike
Auramithra Pūʻolo Mea Inu Ikaika na Arvin Maleki

ʻO Auramithra Pūʻolo Mea Inu Ikaika na Arvin Maleki he mea lanakila hanohano loa o ka 2024 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


HaoʻUhi· 2024

Auramithra Pūʻolo Mea Inu Ikaika

na Arvin Maleki

Mea Kūʻai: Futuredge Design Studio

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

15,698

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #160173

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Auramithra Pūʻolo Mea Inu Ikaika

Hoʻāno ʻo Auramithra i ka maʻalahi a me ka ikaika koʻikoʻi pū. Hōʻike ʻia ma ka papahana ʻāhinahina pouli me ka haunaele, me ka pōhāhā kaʻei o nā waihoʻoluʻu, e hōʻike ana i ka mana moe i loko. Ua hoʻonani hou ʻia ka ʻōmole me nā hoʻailona liʻiliʻi ʻeleʻele o ka mana, e paipai ana i ka nānā pono aku. Kū kūʻē koʻikoʻi nā waihoʻoluʻu ola o ka inoa kūʻai aku me ka kūlana pouli, e hoʻonui ana i ka nani maka a loaʻa ka kaulike lokahi me ka hiʻohiʻona malu. Hoʻolaha akamai kēia ʻano hoʻolālā i ka ʻano pololei o Auramithra, e hui pū ana ka maʻalahi me ka moʻolelo mana hohonu.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Auramithra Pūʻolo Mea Inu Ikaika i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Auramithra Pūʻolo Mea Inu Ikaika he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Auramithra Pūʻolo Mea Inu Ikaika no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
Auramithra's packaging design stands as a beacon of minimalism and intensity. Utilizing a noisy dark gray backdrop interwoven in a ribbon-like formation, the design symbolizes the latent power within. Small, intricate symbols of energy, rendered in black, adorn the bottle, their subtlety inviting closer inspection. The use of vibrant colors for the brand name creates a striking contrast, enhancing visual appeal while maintaining a harmonious balance with the bottle's dark, enigmatic body.
Nā Ana a me ka Hoʻopili
Can 500 ml, Height: 168 mm
Nā Lepili
Energy Drink, Power, Minimalism, Aura, Mithra, Ancient Mythology, Modern Design, Colorful Ribbon, Energy Symbols, Power Drink
ʻEnehana Hana
Employing cutting-edge printing and manufacturing techniques, the design incorporates eco-friendly materials to minimize environmental impact without compromising on durability or aesthetic appeal. The innovative use of color and texture techniques ensures the design's vibrancy and tactile qualities are preserved, encapsulating the essence of Auramithra.
Pilikia Hoʻolālā
The paramount challenge was to encapsulate the profound and multifaceted concept of Auramithra in a visually compelling, minimalist design. Striking the perfect balance between simplicity and symbolism, the design transcends conventional packaging to evoke a sense of wonder and empowerment.
Noiʻi
The design process was underpinned by an in-depth exploration of ancient mythology, modern design trends, and consumer psychology. This research illuminated the path to creating a packaging design that resonates on a deep, emotional level, offering not just a beverage but an elixir of vitality and inspiration.
Hoʻoulu Manaʻo
Inspired by the dynamic interplay of ancient lore and modern vitality, Auramithra embodies the fusion of "Aura" (breeze, spirit) and "Mithra" (ancient deity of the sun and covenant). This concept seeks to manifest inner energy and radiance, drawing upon the mystical energy of the sun and the ethereal essence of aura to empower and invigorate. The design employs a powerful palette of black and vibrant hues, enveloping the consumer in an experience of power, mystique, and rejuvenation.
Ka Lōʻihi o ka Papahana
The development of the Auramithra Power Drink packaging design was an intricate process that began in early 2023 in Vancouver, evolving into a unique sensory experience by its completion in 2024.
Kaʻina Hana
The design invites interaction through its captivating visual narrative and tactile sensations, promoting a profound engagement with the product. The tactile experience, enhanced by the deliberate placement of textured symbols and a vibrant ribbon, invites users to explore the essence of Auramithra. This design strategy ensures each interaction is an immersive journey into the brand's core values, making the act of consumption an engaging experience that transcends the ordinary.
Nā Kuleana Kiʻi
Image#1: Creator Arvin Maleki, Auramithra, 2024
Image#2: Creator Arvin Maleki, Auramithra, 2024
Image#3: Creator Arvin Maleki, Auramithra, 2024
Image#4: Creator Arvin Maleki, Auramithra, 2024

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Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

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