Italian Pasta Brand Ka Hana Mua: Hōʻeke Pasta by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2024

Italian Pasta Brand Ka Hana Mua: Hōʻeke Pasta

by Olha Takhtarova

Client: SOTB and D

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #160328

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Italian Pasta Brand Ka Hana Mua: Hōʻeke Pasta

Kikokikona Puke: ʻO ka Hōʻailona Pasta Kaliana kahi hoʻolālā hōʻeke a me ka hōʻike kiʻi no kahi ʻano pasta a me nā kea ʻoi kelekele. Hoʻohui ʻia ka hui holoʻokoʻa e kahi waihoʻoluʻu polū hohonu, aʻo nā waihoʻoluʻu ʻālani ʻālohilohi, koleka, poni, ʻōmaʻomaʻo, a me ka polū e hoʻokaʻawale i kēlā me kēia kālai pasta ma luna o ka papa kūʻai. Hōʻike ʻia kahi kala Pantone gula a me kahi hōʻailona kālai kiʻi e hōʻike ana i kekahi kāleka, e pili ana i nā ʻano hana pasta kuʻuna. Paʻi ʻia nā kuhikuhi kuke a me nā kikoʻī meaʻai ma luna o kēlā me kēia hōʻeke, a kōkua ka nūhou palapala akāka i ka heluhelu wikiwiki. Hoʻohana ʻia nā mea hoʻohana hou no ka hōʻeke.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Italian Pasta Brand Ka Hana Mua: Hōʻeke Pasta i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Italian Pasta Brand Ka Hana Mua: Hōʻeke Pasta he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Italian Pasta Brand Ka Hana Mua: Hōʻeke Pasta i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
Dimensions & Packaging: Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm
Tags: packaging, pasta, Italy, food packaging
Production Technology: The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
Design Challenge: Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
Research: The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
Inspiration: The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
Project Duration: Dubai, UAE the project began in September 2022 and ended in March 2023
Operation Flow: Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.