Fruit Bar Hana Kumu: Ka'a Pahu Meaʻai Māmā na Olha Takhtarova

ʻO Fruit Bar Hana Kumu: Ka'a Pahu Meaʻai Māmā na Olha Takhtarova he mea lanakila hanohano loa o ka 2024 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2024

Fruit Bar Hana Kumu: Ka'a Pahu Meaʻai Māmā

na Olha Takhtarova

Mea Kūʻai: SOTB and D

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

15,963

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #160663

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Fruit Bar Hana Kumu: Ka'a Pahu Meaʻai Māmā

Kikokikona Puke: ʻO Fruit Bar kahi hoʻolālā ʻeke no kekahi ʻano meaʻai māmā kūlohelohe. Hana ʻia kēia mau meaʻai māmā mai nā hua kū, nā hua ʻai a me nā ʻanoʻano, me ka ʻole o nā mea hoʻohui hana kanaka. Hōʻike ʻia kēlā me kēia ʻano, e like me ka ʻāpirikoka, ka fiku, ka palama, ka data a me ka multifruit, i loko o kahi pūʻolo e ana ana i 140 i ka 130 mirimeka. ʻO nā palapala kala hoʻonui pu'u ma ke kala poni, ʻalani, ʻōmaʻomaʻo, uliuli a me ʻulaʻula ke hoʻokaʻawale nei i nā ʻano ma luna o ka papa kūʻai. Hōʻike ʻia nā kiʻi kiʻikiʻi i kēlā me kēia hua e hōʻike ana i ka ikaika a me ka hauʻoli. Ua hana ʻia kahi logo pākahi no kēlā me kēia huahana e kākoʻo ai i ka ʻike wikiwiki a e hāʻawi ai i ke ʻano hoaloha i ka inoa kalepa.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Fruit Bar Hana Kumu: Ka'a Pahu Meaʻai Māmā i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Fruit Bar Hana Kumu: Ka'a Pahu Meaʻai Māmā he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Fruit Bar Hana Kumu: Ka'a Pahu Meaʻai Māmā no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Nā Ana a me ka Hoʻopili: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Nā Lepili: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
ʻEnehana Hana: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Pilikia Hoʻolālā: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Noiʻi: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Hoʻoulu Manaʻo: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Ka Lōʻihi o ka Papahana: Poland. The project began in January 2023 and ended in June 2023
Kaʻina Hana: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.