Extra Melty Upgrade Pūʻolo Mika by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.
KeleaweʻUhi· 2024
Extra Melty Upgrade Pūʻolo Mika
A' Design Award Keleawe Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #160786The Design
About Extra Melty Upgrade Pūʻolo Mika
Hana ka papa hoʻolālā ma muli o ka manaʻo o ka hau heheʻe, e hōʻike ana i ka hiki o ka mea kūʻai aku e hoʻēmi i ka pilikia. Noi ʻia e mālama i nā hiʻohiʻona waihona ʻike ʻia e like me ka hōʻailona EXTRA a me ka nalu, no laila hoʻololi ka papa i ka nalu i ala heʻe hau e hana ai i wahi hiki ke leʻaleʻa ai ke kiʻi paʻani, e kōkua ana i ka kaʻina. ʻIke ʻia ʻaʻole wale nō ka hua ʻai he hōʻike i ka ʻono, akā he papa heʻe hau ola nō ia i hoʻopau ai i ka moʻolelo. ʻO ka makemake, i ka manawa ʻai i nā mika, e loaʻa kekahi ʻike e like me ka heʻe hōlua ma ka waha a me loko o ka noʻonoʻo o ka mea kūʻai aku.
The Recognition
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Extra Melty Upgrade Pūʻolo Mika i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Extra Melty Upgrade Pūʻolo Mika he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Extra Melty Upgrade Pūʻolo Mika i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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