Jian Shan Jian Shui Pākē Wai ʻOna by Jing Chen

Jian Shan Jian Shui Pākē Wai ʻOna by Jing Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.

GulaʻUhi· 2024

Jian Shan Jian Shui Pākē Wai ʻOna

by Jing Chen

Client: Jing Chen

A' Design Award Gula Winner in ʻUhi Category

152,000

Verified Award Winner

Verify Award Status for #160933

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jian Shan Jian Shui Pākē Wai ʻOna

ʻAʻole ka hoʻolālā pākē o kēia wā he hana pale wale i nā waiwai, ua nui aʻe ka mea koʻikoʻi o ka hoʻike ʻana i nā manaʻo mālama honua a me ka hoʻonui ʻana i ka waiwai o nā huahana. Ua kuhikuhi ka ʻaha kūkākūkā hoʻolālā i kēia wā, ma mua o nā pilikia kaiaola, ke lilo nei ka pākē kūpono i ke kaiaola i ʻano hou, a ua makemake ʻia nā mea hiki ke popopo ma ka ʻano maoli a me ka hoʻolālā hoʻomaʻamaʻa hou. Eia hou, ʻo ka mea hou he ʻano o ka ʻoihana, a ke hoʻololi nei nā manaʻo e like me ka hoʻololi kikoʻī i nā palena o ka pākē.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Jian Shan Jian Shui Pākē Wai ʻOna i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Jian Shan Jian Shui Pākē Wai ʻOna he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Jian Shan Jian Shui Pākē Wai ʻOna i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Dimensions & Packaging: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Tags: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Production Technology: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Design Challenge: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Research: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Inspiration: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Project Duration: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Operation Flow: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.