Lele i ka ʻike

Judinstrom Beer Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana Pia na Olha Takhtarova

ʻO Judinstrom Beer Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana Pia na Olha Takhtarova he mea lanakila hanohano loa o ka 2024 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


HaoʻUhi· 2024

Judinstrom Beer Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana Pia

na Olha Takhtarova

Mea Kūʻai: SOTB and D

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

16,752

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #160960

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Judinstrom Beer Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana Pia

Kikokikona Puke: ʻO Judinstrom Beer he hoʻolālā hoʻopaʻa ʻāpana i hana ʻia no kahi hale kaha pia liʻiliʻi ma Montreal, Kanada. Hoʻohana ka hoʻopaʻa ʻāpana i kahi kini alumini maʻamau he 473 ml, me kahi lepili e ana ana i 5 a me 8 ʻīniha, i pāʻī ʻia ma ke ʻano flexography. Hōʻike ʻia nā kaha kiʻi Scandinavian ma ke ʻano hou ma o nā kiʻi kaha pālahalaha a me kahi ʻano huapalapala me nā laina a me nā kihi pololei. Hui pū ka waihoʻoluʻu i ka uliuli hohonu, nā ʻano hina, a me ke keʻokeʻo. Mālama ka hoʻolālā maʻalahi i ka heluhelu maopopo o ka inoa ʻoihana, ke ʻano pia, a me ka nui waiʻona, ʻoiai hoʻokahi kumu kiʻi like e ʻae ai i ka hoʻohui hou ʻana i nā ʻano pia hou aku i loko o ka papa hana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Judinstrom Beer Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana Pia i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Judinstrom Beer Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana Pia he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Judinstrom Beer Ka Hana Nui: Ka Hoʻopaʻa ʻĀpana Pia no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Nā Ana a me ka Hoʻopili
Label size 5 x 8 inches.
Nā Lepili
Beer Packaging, Scandinavian design, Label, Craft brewery
ʻEnehana Hana
Standard aluminum can 473 ml, Flexography.
Pilikia Hoʻolālā
Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Noiʻi
The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Hoʻoulu Manaʻo
The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Ka Lōʻihi o ka Papahana
The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Kaʻina Hana
Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.

Kākoʻo ʻIa

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Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

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