Cats in a Box Hoʻolālā Kamaʻilio na Daniel da Hora

ʻO Cats in a Box Hoʻolālā Kamaʻilio na Daniel da Hora he mea lanakila hanohano loa o ka 2024 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.

HaoHoʻolaha· 2024

Cats in a Box Hoʻolālā Kamaʻilio

na Daniel da Hora

Mea Kūʻai: Adote Um Gatinho

Mea Lanakila A' Design Award Hao ma ka Māhele Hoʻolaha

46,434

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #161093

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Cats in a Box Hoʻolālā Kamaʻilio

Ua hoʻohui ʻākoakoa ka hui hoʻolālā i nā kiʻi kū kilakila me ke ʻano hauʻoli, no ka hoʻohei ʻana i nā kaʻao hewa o Kovida-19 a me ka hoʻoikaika ʻana i ka hoʻokama ʻana i nā pōpoki. Mai ka noiʻi ʻana mai, ua ʻike ʻia nā manaʻo hewa, a ulu mai ai nā leka mana loa me ka hoʻomohala ʻana i nā lālā huahana. Ma o ke ʻano makekina ʻōmaʻomaʻo a me ka makeke lokomaika'i kūleʻa, ʻaʻole wale nō i hōʻiliʻili kālā ka hoʻolaha, akā ua kūʻē i nā manaʻo o ka lehulehu, e hoʻomohala ana i kahi kaiāulu naʻauao a aloha pū.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Cats in a Box Hoʻolālā Kamaʻilio i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Cats in a Box Hoʻolālā Kamaʻilio he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Cats in a Box Hoʻolālā Kamaʻilio no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Nā Ana a me ka Hoʻopili: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Nā Lepili: Cat, Pets, Adoption, Illustration, Color
ʻEnehana Hana: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Pilikia Hoʻolālā: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Noiʻi: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Hoʻoulu Manaʻo: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Ka Lōʻihi o ka Papahana: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Nā Lālā Hui: Daniel da Hora
Nā Kuleana Kiʻi: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.