ʻO Luna Alpina Pākeke na Arman Auzhanov he mea lanakila hanohano loa o ka 2025 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2025

Luna Alpina Pākeke

na Arman Auzhanov

Mea Kūʻai: Eurasia Elite

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #163103

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Luna Alpina Pākeke

Ua hoʻolālā ʻo Arman Auzhanov, he mea hoʻolālā mai Kasakana, i kekahi papahana wōka piha no ka māhele kiʻekiʻe. Ua hoʻohana ʻia nā kiʻi o ka Mahina a me ka Lewa i ʻike hoʻāilona maopopo e pili ana i nā mea ʻenehana hou. Ua kūkulu ʻia ka hoʻokumu ʻana ma nā kumu kūʻai ʻelua: ka pihoihoi (ua hana ʻia ka wōka e like me nā puana o ka Mahina) a me ka noʻonoʻo pono (ua hoʻomaʻemaʻe ʻia ma o ka kanana ʻana me ka Pōhaku Mahina). He mau lua hohonu ma ka ʻōmole ʻano kino e like me nā lua o ka mahina. No ka lepili, ua hoʻohana ʻia he mea me nā huina kilohi liʻiliʻi e hana ana i ka hiʻohiʻona neʻe o ka lani hōkū, a me ka Lens Fresnel no ka hiʻohiʻona o ka Mahina. Hoʻopiha ka pūʻolo makana hou loa i ka hiʻohiʻona piha.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Luna Alpina Pākeke i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Luna Alpina Pākeke he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Luna Alpina Pākeke e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Nā Ana a me ka Hoʻopili: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Nā Lepili: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
ʻEnehana Hana: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Pilikia Hoʻolālā: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Noiʻi: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Hoʻoulu Manaʻo: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Ka Lōʻihi o ka Papahana: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Kaʻina Hana: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Nā Palapala Kuleana: Copyrights belong to Arman Auzhanov, 2021-2024