ʻO Iced Hop Gin Pahu na Michael Held he mea lanakila hanohano loa o ka 2025 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2025

Iced Hop Gin Pahu

na Michael Held

Mea Kūʻai: Michael Held

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #163667

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Iced Hop Gin Pahu

ʻO ka ʻono o ka gin, i hana ʻia ma ka hoʻohui ʻana o ka hop a me ka peppermint, ua hoʻoike ʻia ma kona hiʻohiʻona nānā. ʻO kahi pū hop i hoʻohau ʻia i hui pū ʻia me kahi pueo nānā māka e hopu ana i ke ano mālie huʻihuʻi o ka mea inu. Ua kani hou ʻia ka mana o ka mint ma ka pahu waho ma o nā kala uliuli a me nā pua hau i hoʻonani ʻia. Ke hoʻomau nei kēia kumuhana huʻihuʻi maʻemaʻe i loko o ka ʻōmole aniani hau, kahi e hoʻonui ai ka lepa metala i ka manaʻo hau. Ua hoʻokiʻekiʻe ʻia nā kiʻi hau mālie a me nā hoʻonani huna hau ma luna o ka ʻili, e hoʻoikaika ana i ka kumuhana hou. E kākoʻo ana kēlā me kēia mea i ke ʻano hoʻomālie o ka gin.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Iced Hop Gin Pahu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Iced Hop Gin Pahu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Iced Hop Gin Pahu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
Nā Ana a me ka Hoʻopili: 72 mm x 72 mm x 193 mm
Nā Lepili: Gin, Infused, iced, owl, hop,
ʻEnehana Hana: In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
Pilikia Hoʻolālā: At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
Noiʻi: Not applicable
Hoʻoulu Manaʻo: The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
Ka Lōʻihi o ka Papahana: The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.

The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm.
Kaʻina Hana: The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
Nā Lālā Hui: Michael Held
Nā Kuleana Kiʻi: Images: Photographer tm studios visuelle medien GmbH, 2024.