Lucky Bread Pūʻolo Meaʻai by Antonia Skaraki

Lucky Bread Pūʻolo Meaʻai by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2025

Lucky Bread Pūʻolo Meaʻai

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #163794

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lucky Bread Pūʻolo Meaʻai

ʻO kēia makana ʻoihana, he makana makemake no ka Makahiki Hou, e hui pū ana i ka mea kahiko a me ka mea hou, me ka berena hana lima i kahiko ʻia i nā kiʻi hoʻailona, i hana ʻia e ka lima akamai ʻo Xompliastres o Marathos, Crete. Hoʻokomo kēlā me kēia mea kahiko i nā manaʻolana hohonu e pili ana i ka loli, ka pale, a me ke ola hou. ʻO ka hoʻolālā he hoʻomanaʻo i ka hana keaka e nalowale ana, e hoʻopaʻa ana i ka waihona moʻomeheu a me nā manaʻolana o ka lehulehu ma loko o kahi berena kahiko nani, i waiho ʻia ma loko o kahi pahu kiʻi nani. Hana kēia makana i mea hoʻomanaʻo i ka nani o ka hana lima a he waʻa no nā makemake o ka waiwai a me ka holomua.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Lucky Bread Pūʻolo Meaʻai i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Lucky Bread Pūʻolo Meaʻai he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Lucky Bread Pūʻolo Meaʻai no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lucky Bread is a unique, handcrafted gift inspired by traditional Cretan wedding bagels, where each bread is adorned with intricate symbols that convey messages of fortune and new beginnings. The design stands out by combining ancient artistry with modern personalization, using symbols such as the lotus, dragonfly, and tree of life to reflect optimism, protection, and transformation. The bread is presented in a beautifully illustrated box, further enhancing its uniqueness and cultural significance.
Dimensions & Packaging: Diameter: 330mm x height: 80mm. Product technology: Offcet, Cmyck and Varnish. Material: Paper Velvet 150g. We used varnish, paper lamination and handcrafted skills.
Tags: Lucky Bread, traditional Cretan wedding bread, artisan craftsmanship, symbolic bread design, wedding bagels, prosperity symbols, handcrafted bread, corporate gift, Cretan traditions
Production Technology: The Lucky Bread project involved collaborating with traditional Cretan artisans, known as "xompliastres," who meticulously hand-shaped and decorated each bread with meaningful symbols. The bread was made using traditional dough and carefully molded into intricate designs, reflecting ancient craftsmanship techniques. The packaging features detailed illustrations of the symbols used, creating a cohesive visual narrative. The process required close collaboration with artisans to ensure the symbolic intricacies and cultural integrity were preserved.
Design Challenge: The hardest part of baking a custom bread such as this is to create new and unique symbols our of dough. The artisans had to change their kneading habit of the ordinary symbols and turn to something new, more intricate.
Research: Based on the team's different places of origin, we researched the local customs and we selected the most interesting one. A special bread ornamented by women and offered usually at weddings. This bread-ring is first shaped out of dough and then each woman crafts an ornament. We gave the women our own symbols to craft and place on the main body. Stamatakis Cretan bakery baked and placed them in the box we had manufactured. In this form, fresh and cased it was delivered to our clients.
Inspiration: The inspiration for the Lucky Bread project came from a desire to preserve and celebrate the vanishing art form of traditional wedding bagels crafted by the artisans of Marathos, Crete. This project reflects a deeper cultural homage, where symbolism, craftsmanship, and personalization converge to create a unique product. Each ornamented bread piece conveys messages of prosperity and success, bringing together ancient symbolism with modern gifting traditions.
Project Duration: This project started in March and finished in October in Athens and Crete. It was sent to 150 clients.
Operation Flow: This is a box full of symbolisms. When the user opens this box and finds a ring made of bread with the same symbolisms that exist on the box. Inside also one finds a leaflet which explains every symbolism. All the symbolisms are for good luck.
Team Members: 14