ʻO Stickman Hana Nui: Kaʻike Kumupaʻa (Brand Identity) na Yitian Zeng he mea lanakila hanohano loa o ka 2025 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2025

Stickman Hana Nui: Kaʻike Kumupaʻa (Brand Identity)

na Yitian Zeng

Mea Kūʻai: Stickman

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

10,907

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #164180

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Stickman Hana Nui: Kaʻike Kumupaʻa (Brand Identity)

Kikokikona Puke: ʻO Stickman kahi kaʻike kumupaʻa i hoʻolālāʻia no kahi hale kūʻai tī paluma ma Kansas City. Hoʻokumuʻia ke kaʻike ma luna o kahi ʻano hoʻopāʻani launa pono e hōʻike ana i nā mea nui ʻelua a ka hale kūʻai, ʻo ia hoʻi ke tī paluma a me nā mea ʻai kui. Hana ʻia ka hana noʻeau me ke kaha kiʻi kikohoʻe a me ke kaha vector, no laila e hiki ke hoʻonui a hoʻemi ʻia ke ʻano hoʻolālā me ka ʻole o ka nalowale o ka maopopo. Hōʻike ʻia ʻo Stickman ma nā hae hoʻolaha, kahi pōʻaiapili mālamalama, nā ʻāpolo, nā pale pukaaniani, nā kīʻaha, nā ʻōpiopio inu, a me nā ʻeke lawe waiwai, i hana ʻia me ka mekala, ke kapa, a me ka polypropylene. ʻO ka manaʻo nui, e hoʻokumu i kahi ʻano nani ā mahana e hōʻoluʻolu ai i nā mea kipa a pau, mai ka ʻōpio a ke ʻelemakule.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Stickman Hana Nui: Kaʻike Kumupaʻa (Brand Identity) i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Stickman Hana Nui: Kaʻike Kumupaʻa (Brand Identity) he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Stickman Hana Nui: Kaʻike Kumupaʻa (Brand Identity) no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Nā Ana a me ka Hoʻopili: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Nā Lepili: branding, shop, packaging design, illustration
ʻEnehana Hana: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Pilikia Hoʻolālā: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Noiʻi: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Hoʻoulu Manaʻo: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Ka Lōʻihi o ka Papahana: The project was done within 8 months and was launched officially in May 2024.
Kaʻina Hana: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Nā Kuleana Kiʻi: Image: Yitian Zeng, 2024.