Kala ʻUhi · 2025
Colorful Zhangzhou Ka ʻŌpeʻa Huahana Hōʻailona
by Yangchao Wu
- A' Design Award Kala 2025 in ʻUhi
- CLIENT: Yangchao Wu
- Estimated Number of Design Views: 23,653
- Verification code 1DC90218DA · Verify this award
Colors
About Colorful Zhangzhou Ka ʻŌpeʻa Huahana Hōʻailona
He ʻōnaehana ʻōpeʻa a hōʻailona ʻo Colorful Zhangzhou i hana ʻia no kekahi hōʻailona kūlanakauhale. Hoʻopili ka hoʻolālā i kahi ʻōnaehana hōʻailona ʻike maka, nā ʻōpeʻa makana, kahi wahi ʻike kino a me kahi kahua lawelawe ola pūnaewele. Hoʻohana ʻia ka ʻulaʻula a me ka pua daffodil ma ke ʻano he mau kumuhana nui, e huki ana mai ka mōʻaukala kūloko, nā loina a me nā hiʻohiʻona hoʻolālā hale. Hoʻomohala ʻia nā kumuhana kaʻawale no nā huahana e like me nā mooncake, ke kī a me nā mea hoʻomanaʻo. He 260 mm ka laulā o kēlā me kēia pahu, he 260 mm ka hohonu a he 140 mm ke kiʻekiʻe. Hoʻomaikaʻi nā hale ʻōpeʻa hou i ka pale ʻana i ka wā lawe ʻana, a hoʻohana ʻia nā mea hana hoʻomau.
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Colorful Zhangzhou Ka ʻŌpeʻa Huahana Hōʻailona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Colorful Zhangzhou Ka ʻŌpeʻa Huahana Hōʻailona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Colorful Zhangzhou Ka ʻŌpeʻa Huahana Hōʻailona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Press Kit
- Unique Properties
- The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
- Dimensions & Packaging
- Width 260 mm x Depth 260 mm x Height 140 mm
- Tags
- Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
- Production Technology
- The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
- Design Challenge
- This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
- Research
- A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
- Inspiration
- The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
- Project Duration
- The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
- Operation Flow
- Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
- Image Credits
- Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.
