Hong Lou Meng Dream Ten Hana Nui: Ka Hōʻeha ʻAwaʻawa na Chuan Zhang

ʻO Hong Lou Meng Dream Ten Hana Nui: Ka Hōʻeha ʻAwaʻawa na Chuan Zhang he mea lanakila hanohano loa o ka 2025 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2025

Hong Lou Meng Dream Ten Hana Nui: Ka Hōʻeha ʻAwaʻawa

na Chuan Zhang

Mea Kūʻai: Chuan Zhang

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

10,036

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #164550

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Hong Lou Meng Dream Ten Hana Nui: Ka Hōʻeha ʻAwaʻawa

Kikokikona Puke: ʻO Hong Lou Meng Dream Ten he hoʻolālā hōʻeha waiwai loa no ka baijiu, kahi mea inu kahiko o Kina. Hahai ke kāʻei ʻōmole i ka lālani hale o Grand View Garden, kahi wahi mai ka moʻolelo kahiko ʻo Dream of the Red Chamber. Hoʻonohonoho ʻia nā kumu lau maiʻa a puni ka ʻōmole ma nā papa, e hoʻomanaʻo ana i nā ʻāpana ʻōpelu i pelu ʻia. Hana ʻia ka ʻōmole me ka ceramic maikaʻi a hoʻopau ʻia me ka hana enamel cloisonne, he ʻoihana lima kahiko o Kina. Hoʻāʻo nā waihoʻoluʻu kūʻē e hoʻomaopopo maka i ke ʻano. Kōkua ke ʻano i ka lawe maʻalahi a me ka wehe ʻana, a hōʻike maopopo nā lepili i ka ʻike urunu.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Hong Lou Meng Dream Ten Hana Nui: Ka Hōʻeha ʻAwaʻawa i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Hong Lou Meng Dream Ten Hana Nui: Ka Hōʻeha ʻAwaʻawa he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Hong Lou Meng Dream Ten Hana Nui: Ka Hōʻeha ʻAwaʻawa no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Nā Ana a me ka Hoʻopili: 150*300*115mm
Nā Lepili: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
ʻEnehana Hana: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Pilikia Hoʻolālā: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Noiʻi: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Hoʻoulu Manaʻo: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Ka Lōʻihi o ka Papahana: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Kaʻina Hana: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Nā Lālā Hui: Chuan Zhang