Hagata Farm Pickles Pūʻolo by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.
HaoʻUhi· 2025
Hagata Farm Pickles Pūʻolo
Client: Hagata Farm
A' Design Award Hao Winner in ʻUhi Category
- 12,994
- Verified Award Winner
- Verify Award Status for #164705
The Design
About Hagata Farm Pickles Pūʻolo
No ka hōʻike ʻana i ka ʻano o ka mea noi, ua hoʻokomo ʻia ka lima o ka mea noi a me nā anoano daikon i mau hiʻohiʻona ma ka hōʻailona. ʻO ka pepa ʻōmaʻomaʻo ma ka pani ka hōʻohālike ʻana i ka lau daikon. Hōʻike ʻia nā waihoʻoluʻu a me ka ola o ka mea kanu ma o nā kiʻi kiʻikiʻi maikaʻi e hōʻike ana i ka ʻano ʻili a me ka hohonu. I mea e koʻikoʻi ai i ka ʻano keʻokeʻo o ka daikon, ua mālama ʻia ka hoʻolālā lepa ma ke ʻano uuku. He pūʻolo kekahi ka pepa ʻōmaʻomaʻo e uhi ana i ka pani a he leka mahalo hoʻi i paʻi ʻia ma ka ʻaoʻao kua, e hoʻoikaika ana i ka pilina ma waena o ka huahana a me ka mea kūʻai mai.
The Recognition
About the A' Design Award Hao
Ua lanakila ka hoʻolālā Hagata Farm Pickles Pūʻolo i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Hagata Farm Pickles Pūʻolo he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Hagata Farm Pickles Pūʻolo no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
- Dimensions & Packaging
- Width 80 mm,Depth 80 mm,Height 75 mm
- Tags
- Package design , pickles , farmers , Japanese food
- Production Technology
- We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
- Design Challenge
- Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
- Research
- Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
- Inspiration
- The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
- Project Duration
- The project started in 2022 in Niihama City, Ehime Prefecture.
- Operation Flow
- The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
- Image Credits
- #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao
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