Brown Brothers Limited Edition Ka Hana Nui: Hoʻopaʻa ʻĀpana Hue Waina by Yiqi Tang and Zona Yuechen Guan is a highly esteemed winner of the very prestigious 2025 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.
HaoʻUhi· 2025
Brown Brothers Limited Edition Ka Hana Nui: Hoʻopaʻa ʻĀpana Hue Waina
by Yiqi Tang and Zona Yuechen Guan
Client: Brown Brothers
A' Design Award Hao Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #164761The Design
About Brown Brothers Limited Edition Ka Hana Nui: Hoʻopaʻa ʻĀpana Hue Waina
Kikokikona Puke: ʻO Brown Brothers Limited Edition kahi hoʻopaʻa ʻāpana i hoʻolālāʻia no kahi waina moscato ʻōhū me ka ʻono hua. Loaʻa i kēia laina ʻekolu ʻano like ʻole e hōʻike ana i ke kakahiaka, ke ahiahi molehulehu, a me ke aumoe. Kāpiliʻia ka ʻīnika ʻala i kēlā me kēia ʻano, no laila e hoʻokuʻu ʻia ana kahi ʻala e kūlike ana me ka manawa i koho ʻia. Hoʻomanaʻo nā waihoʻoluʻu ʻālohilohi a me nā kumu hoʻolālā ʻoluʻolu i kahi ʻahaʻaina kau wela ʻāina mehana a me ka manaʻo o ka hui hou ʻana. He hue maʻamau ka hue no ka 750 ml ka nui, hana ʻia mai ke aniani hoʻohou hou hou, a paʻi ʻia me nā kiʻi kiʻekiʻe ka maikaʻi a mau loa. ʻO ka pahuhopu, ʻo ia ka hana ʻana i ka hoʻopaʻa ʻāpana e hoʻopili ai i ka ʻike maka a me ke honi ʻana.
The Recognition
About the A' Design Award Hao
Ua lanakila ka hoʻolālā Brown Brothers Limited Edition Ka Hana Nui: Hoʻopaʻa ʻĀpana Hue Waina i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Brown Brothers Limited Edition Ka Hana Nui: Hoʻopaʻa ʻĀpana Hue Waina he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Brown Brothers Limited Edition Ka Hana Nui: Hoʻopaʻa ʻĀpana Hue Waina no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
- Dimensions & Packaging
- The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
- Tags
- Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
- Production Technology
- The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
- Design Challenge
- The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
- Research
- The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
- Inspiration
- The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
- Project Duration
- The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
- Operation Flow
- The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
- Team Members
- Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan - Image Credits
- Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
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