Joy To Go Pākeke na Du Qingyu and Zhang Jun

ʻO Joy To Go Pākeke na Du Qingyu and Zhang Jun he mea lanakila hanohano loa o ka 2025 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2025

Joy To Go Pākeke

na Du Qingyu and Zhang Jun

Mea Kūʻai: Joy Studio

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

11,639

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #165104

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Joy To Go Pākeke

Hoʻohui pū ka pākeke hoʻohali mea ʻai wikiwiki ʻo Joy To Go i ka kiʻi moʻolelo ʻoluʻolu liʻiliʻi ʻo Joy me ka mea ʻai, e hana ana i hoʻolālā lokahi ma ka ʻōnaehana pākeke a pau. ʻAʻole i hoʻolālā ʻia nā ʻāpana paʻani nei no ka leʻaleʻa wale nō, akā hōʻike pū lākou i ke ʻano wehe o ka pākeke. No ka laʻana, hōʻike ʻia ma ka pākeke hamburger kekahi kiʻi me ka hamburger ma luna o kona poʻo. Ma hope wale nō o ka wehe ʻana e nā mea hoʻohana i ka pani, hiki ke ʻike mālie ʻia nā mea ʻai hou aʻe o ka hamburger. Eia hou, hiki ke hoʻohana hou ʻia ka pākeke, no ka mea hiki ke huhiʻia nā hōʻailona e hana i nā kau puke, he mea kōkua i ka hoʻoikaika ʻana i ka ʻike aloha ʻāina.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Joy To Go Pākeke i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Joy To Go Pākeke he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Joy To Go Pākeke no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Nā Ana a me ka Hoʻopili: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Nā Lepili: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
ʻEnehana Hana: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Pilikia Hoʻolālā: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Noiʻi: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Hoʻoulu Manaʻo: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Ka Lōʻihi o ka Papahana: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Kaʻina Hana: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Nā Lālā Hui: Du Qingyu
Zhang Jun
Nā Kuleana Kiʻi: Du Qingyu