128 Bpm Ka Hoʻopili ʻIni Kini by Ximena Ureta

128 Bpm Ka Hoʻopili ʻIni Kini by Ximena Ureta is a highly esteemed winner of the very prestigious 2025 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.

GulaʻUhi· 2025

128 Bpm Ka Hoʻopili ʻIni Kini

by Ximena Ureta

Client: Contraseña Magazine

A' Design Award Gula Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #165216

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About 128 Bpm Ka Hoʻopili ʻIni Kini

He hoʻolālā hoʻopili a lepili ʻo 128 Bpm no ka ʻōmole kini. Pili ka inoa i ke kāpaʻa mele o 128 mau paʻi i ka minuke, he nui i hoʻopili ʻia me ke kāpaʻa o ka puʻuwai hauʻoli. Hoʻokumu ʻia ka manaʻo ma ke mele Blues, he ʻano mele i hoʻokumu i nā ʻano mele hou he nui. Hōʻike nā manu i ka huakaʻi o ke mele ma ka mōʻaukala a hōʻiliʻili pū lākou i nā lāʻau meakanu i hoʻohana ʻia i ke kini. Kū nā ʻēheu no ke kūʻokoʻa noʻeau. Paʻi ʻia nā lepili o mua a me hope ma ka pepa pulupulu pipili ponoʻī me ka hopena mālamalama ʻole a palupalu. Hoʻopau ʻia ka hoʻolālā me ka pepa gula, ka waniki, ka ʻomo kiʻekiʻe a me ka ʻomo hoʻohaʻahaʻa.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā 128 Bpm Ka Hoʻopili ʻIni Kini i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā 128 Bpm Ka Hoʻopili ʻIni Kini he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā 128 Bpm Ka Hoʻopili ʻIni Kini i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix.
Dimensions & Packaging: The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
Tags: Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
Production Technology: The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine.
Design Challenge: The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
Research: Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues.
Inspiration: The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues.
Project Duration: 128 Bpm was launched in Chile on September 4, 2024.
Operation Flow: This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
Team Members: Art Direction and Design: Ximena Ureta
Image Credits: Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.