Mountain Sea Rare Treasure Pahu Makana Hua ʻAiʻai by Wu Yao

Mountain Sea Rare Treasure Pahu Makana Hua ʻAiʻai by Wu Yao is a highly esteemed winner of the very prestigious 2025 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2025

Mountain Sea Rare Treasure Pahu Makana Hua ʻAiʻai

by Wu Yao

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #165746

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mountain Sea Rare Treasure Pahu Makana Hua ʻAiʻai

He pahu makana kūlana kiʻekiʻe ʻo Mountain Sea Rare Treasure no nā hua ʻaiʻai i hoʻopili ʻia. Loaʻa i loko o ka pahu he ʻewalu kini metala, a loaʻa i kēlā me kēia kini nā hua ʻaiʻai mai kekahi ʻāina a i ʻole ʻāpana honua ʻokoʻa. Ma nā kiʻi kaha o kēlā me kēia kini, ua hui pū ʻia ke kanaka hōʻailona o ka hōʻailona kālepa me nā kiʻi ʻāina kuahiwi a me ke kai i pena ʻia ma ke ʻano pena pulupulu kuʻuna Pākē. Ua hana ʻia ka pahu waho me ka pepa paʻa i uhi ʻia i ka ʻili hana lima, me ke au ʻili ma luna a me nā wāwae metala i uhi ʻia i ke gula ma nā kihi. Hāʻawi ka hoʻopaʻa wela i ke ʻano kiʻekiʻe i nā laina a me ke kākau lima nani. Ma o kahi laka metala ma ka ʻaoʻao, hiki ke wehe i ka pahu ma ka hana maʻalahi hoʻokahi.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Mountain Sea Rare Treasure Pahu Makana Hua ʻAiʻai i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mountain Sea Rare Treasure Pahu Makana Hua ʻAiʻai he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Mountain Sea Rare Treasure Pahu Makana Hua ʻAiʻai e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift box combines colors of red, blue, and gold, creating a striking visual impact. It contains eight cans of nuts, each with illustrations that represent both the brand IP and the origin of the nuts. The theme incorporates traditional Chinese brushwork landscape painting, featuring mountainous and oceanic scenes with subtle brand IP characters integrated. The calligraphy, inspired by Clerical Script, while the side pattern design is simplified to enhance the gift box’s refined elegance.
Dimensions & Packaging: 130 mm x 430 mm x 430 mm
Tags: Nut, Gift Box, Packaging Design, Premium Gift Box
Production Technology: The material is made of cardboard as the main body of the gift box, with synthetic leather wrapping and sealing the top, leather handles to increase the delicate sense of touch, corners and details of the box using gold-plated metal feet to prevent the box from being deformed by the impact. The illustration lines and text on the outer box are embossed by hot stamping process, the inner can is made of silver glossy metal, the content is printed on it to realize the frosted glossy texture.
Design Challenge: This project was a high-end program deployed by the brand in the nut segment, complementing the high-end gift boxes that were missing from the product matrix. The brand pursues packaging with visual impact, which should be able to visually express the content of the product. Based on the positioning of the high-end nut gift box, we thought it was key to de-colorize and de-hyphenate, reducing the color of the brand logo itself and making it more unified with the design.
Research: This project perfectly combines the urban landscapes of different regions with brand IP, and through exquisite illustrations and narratives, allows consumers to taste food while also experiencing the customs and traditions of different parts of the world. This gift box not only meets the pursuit of quality by high-end consumer groups, but also creates a unique consumer experience through storytelling packaging design, effectively enhancing the brand's premium ability.
Inspiration: The inspiration of design is to travel with Three Squirrels. In order to be able to show the high quality of the product and the variety of origins. The outer box is styled with a hand-held vintage suitcase as inspiration. The gift box contains 8 jars of different nuts from different countries or regions, and 8 vignettes have been created to incorporate the brand's IP, Three Squirrels, to represent the high quality nuts brought back by Three Squirrels traveling to different regions.
Project Duration: The project started in November 2023 in Beijing and finished in January 2024 in Beijing, was produced in July 2024 and officially on sale in September 2024.
Operation Flow: To ensure the integrity of the picture, the box is opened from the side by a metal locking mechanism. There are no extra complicated steps to open the gift box, and the products can be seen neatly arranged directly after opening the box. Due to the large size of the box, a carrying handle is placed on the top of the box for the user's convenience. In order to minimize the burden on the user, the gift box is supported by high quality cardboard to reduce the weight.
Team Members: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Boxing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Font Designer: Liu Xin