ʻO Utsuroi Pūʻolo Sake na Maho Sekizuka he mea lanakila hanohano loa o ka 2025 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2025

Utsuroi Pūʻolo Sake

na Maho Sekizuka

Mea Kūʻai: Takeda Shuzo Co., Ltd.

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

26,190

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #165941

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Utsuroi Pūʻolo Sake

ʻO kēia hui ʻekolu ʻōmole Sake Daiginjo kahiko e hoʻohana ana i ka pūʻolo me ka kiʻi hoʻoneʻe pū me ka hana noʻeau Kepani kahiko. Ma ka hoʻoneʻe ʻana o ka lula, wehewehe ʻia nā makahiki hoʻomoʻa—2004, 2012, a me 2019—a i ka wehe ʻana i ka pahu, hōʻike ʻia ka hana mākua o ka Sake. Hoʻonani ka wani māʻemaʻe a me nā sila pepa kila i nā waihoʻoluʻolu ʻāmapa o kēlā me kēia makahiki ulu. Me ka hoʻokuʻu pono ʻana i ka maʻalahi a me ka waiwai pono, hōʻike ka hoʻolālā i ka nani maoli o ka Sake a waiho i ka hoʻomanaʻo paʻa.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Utsuroi Pūʻolo Sake i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Utsuroi Pūʻolo Sake he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Utsuroi Pūʻolo Sake e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This set of three Daiginjo aged sake bottles features innovative slit animated packaging with changing logos to indicate the brewing years 2004, 2012, and 2019. Opening the box reflects the flow of time. The bottle seal highlights the progression of years using varnish and silver foil. The design emphasizes the amber color of sake, deepening with each vintage, adding a new layer of enjoyment to the sake experience.
Nā Ana a me ka Hoʻopili: Width 300 mm x Depth 232 mm x Height 64 mm
Nā Lepili: GraphicDesign, Utsuroi, PackageDesign, Branding, Sake, VintageSake, Katafune, Joetsu, Niigata, Japan
ʻEnehana Hana: Specifications: Double printed with black ink + OP varnish. Gift box: Double printed with black ink + OP varnish. Material: PP transparent 0.25. Gift box: CB 270g/EF (single-sided white, C5).
Pilikia Hoʻolālā: Achieving new concepts involved trial and error, applying slit animation to evoke the passage of time. Cost management balanced high-end design and budget limitations through careful material selection. The box design ensures ample white space and durability. Offset printing with double sumi ink achieved deep black sleeve animation. Bottle seal varnish highlights the vintage's amber beauty, fine-tuned for gloss. Packaging focuses on enriching the user’s luxurious sake experience.
Noiʻi: This research explores innovative packaging that transcends traditional boundaries, enriching the sake experience. Slit animation symbolizes time's passage upon opening, with varnish and silver foil on bottle seals highlighting the amber beauty of vintages. Stripping away decorations, the design emphasizes sake’s intrinsic charm. By balancing costs with luxury, it delivers exclusivity, ideal for gifting and creating memorable moments.
Hoʻoulu Manaʻo: This product, limited to just 100 sets, aims to create a striking package that avoids classical styles and remains free from conventional constraints. It is designed to allow sake enthusiasts to focus on the tasting experience and fully enjoy a luxurious time for themselves. The package subtly communicates that it contains a set of sake from three different vintages. Despite keeping printing and processing costs low, the package maintains a significant presence suitable for gifting. These conditions, including the naming, were all carefully considered in the design.
Ka Lōʻihi o ka Papahana: This product was released on Friday, November 19, 2021, in a limited edition of 100 sets by Takeda Shuzo in Ogata, Joetsu City, Niigata Prefecture.
Kaʻina Hana: Using the principle of slit animation, opening the sleeve showcases the brewing years shifting from 2004 to 2012 and then to 2019. This conveys the concept of the passage of time from the moment the box is opened. The seals on the bottles represent the flow of time through the use of varnish and silver foil. The design eliminates decorations to emphasize the amber color of the sake, which becomes richer with each vintage.
Nā Kuleana Kiʻi: Image #1: Maho Sekizuka, 2021.
Image #2: Maho Sekizuka, 2021.
Image #3: Maho Sekizuka, 2021.
Image #4: Maho Sekizuka, 2021.
Image #5: Maho Sekizuka, 2021.
Video Credits: Maho Sekizuka, 2021.