Cacao Odyssey Pahu Hoʻopaʻa Ka Mea Nui by Shenzhen Setinya Packaging Co., Ltd.

Cacao Odyssey Pahu Hoʻopaʻa Ka Mea Nui by Shenzhen Setinya Packaging Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2025

Cacao Odyssey Pahu Hoʻopaʻa Ka Mea Nui

by Shenzhen Setinya Packaging Co., Ltd.

Client: Shenzhen Setinya Packaging Co., Ltd.

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #166876

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cacao Odyssey Pahu Hoʻopaʻa Ka Mea Nui

Kikokikona Puke: ʻO Cacao Odyssey kahi ʻano pahu hoʻopaʻa no nā papa kokoleka ʻeleʻele. Hōʻike ʻia ʻehā pahu i ʻehā kumuhana: Kumu, Hoʻolaha, Honua Holoʻokoʻa a me ka Hoʻomau Mau. Hoʻopili ʻia kēlā me kēia kumuhana i kahi ʻono: maʻamau, paʻakai kai, hua ʻōhelo a me ka mika. Hōʻike ʻia nā hōʻailona moʻomeheu mai nā ʻāina a me nā au like ʻole, e like me nā hōʻailona kiʻi Aztec a me nā mosaic ʻEulopa, i ka moʻolelo o ka cacao. ʻO ka pahu kūpono ke ana he 100 i ka 100 i ka 148 mīlimika, a mālama i nā papa kū pololei no ka loaʻa maʻalahi a me ka hōʻike akāka. Hoʻohana ʻia ka pepa hana hou me nā wai pena a me nā uhi ʻole ʻawaʻawa.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Cacao Odyssey Pahu Hoʻopaʻa Ka Mea Nui i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Cacao Odyssey Pahu Hoʻopaʻa Ka Mea Nui he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Cacao Odyssey Pahu Hoʻopaʻa Ka Mea Nui no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging for this chocolate series focuses on the concept of Cacao Odyssey, reflecting the richness and evolution of the cacao culture through four themes: Origin (Classic Dark Chocolate), Spread (Sea Salt Dark Chocolate), Globalization (Berry Dark Chocolate), and Sustainability (Mint Dark Chocolate). By employing a narrative approach and integrating cultural elements from various regions and eras, it visually presents the journey of cacao, offering consumers a unique cultural experience.
Dimensions & Packaging: product dimensions, 100 mm x 100 mm x 148mm
Tags: Chocolate packaging, Cacao culture, Four themed boxes, Narrative design, Recycled paper
Production Technology: Made from eco-friendly recycled paper, including recycled ultra white paper (176g for the outer packaging and 352g for the inner packaging) and 1200g recycled paperboard, this design exemplifies a circular approach to resource use, helping minimize environmental impact. Even the inks and coatings used are non toxic and harmless, ensuring both safety and environmental friendliness throughout the entire lifecycle.
Design Challenge: A key challenge was integrating rich cultural connotations to the packaging without compromising its aesthetic appeal and practicality, aiming to create a deeper connection and interaction between the product and consumers. With four distinct themes, the packaging enhances its cultural depth by visually communicating cacao culture. Moreover, the vertical box design, both compact and exquisite, not only enhances how the product is displayed but also boosts user interaction.
Research: The packaging design centers on cacao beans as its core motifs, and seamlessly integrates distinctive cultural elements from different eras and regions. For instance, the Origin theme features Aztec hieroglyphs and botanical motifs like cacao trees, while the Spread theme reflects the classic elegance of European mosaics. These designs create a compelling visual narrative, guiding consumers through a journey through time to explore the rich evolution of cacao culture.
Inspiration: Each theme reflects its unique cultural background and flavor profile. The Origin theme connects the primal flavor of Classic Dark Chocolate to the ancient mystique of South American Aztec civilization. The Spread theme harmonizes refined European artistry with the rich, complex flavor of Sea Salt Dark Chocolate. The Globalization theme uses bold color contrasts to reflect the fruity vibrancy of Berry Dark Chocolate. The Sustainability theme features green to complement the cool mint flavor.
Project Duration: This design and development of this project started at Shenzhen Setinya Packaging Co., Ltd. in June 2024. It was introduced to the Chinese market in November 2024.
Operation Flow: The packaging features a vertical box design, with chocolate bars standing upright inside. This form not only enhances accessibility but also creates an elegant, effective display. Each box is crafted to be compact and exquisite, making it perfect as both decoration and a thoughtful gift. This design adds value to the product and enhances the consumer experience, encouraging interaction and engagement.
Team Members: Ting Lv, Jisong Liu, Changjiang Zeng