Coffee Wave ʻEke Kope by ABC Design Communication

Coffee Wave ʻEke Kope by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2025

Coffee Wave ʻEke Kope

by ABC Design Communication

Client: Kyma Coffee Grinder’s

A' Design Award Keleawe Winner in ʻUhi Category

16,054

Verified Award Winner

Verify Award Status for #168188

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Coffee Wave ʻEke Kope

ʻO ka uhi pūʻolo kope kānana Coffee Wave, he hoʻolālā ia e hopu ana i ka maka, ʻoi aku ma waena o nā poʻe ʻōpiopio. Ma muli o nā nani kūʻē i ke ʻano maoli, hoʻohui pū ia i nā mea ʻeleʻele a me ke keʻokeʻo me nā ʻano hoʻopili waihoʻoluʻu koʻikoʻi e hana ai i kahi hoʻonohonoho ʻike maka kūʻokoʻa. ʻO ka hoʻohui ʻana o ka ʻokoʻa a me nā kikoʻī ʻeleu, hāʻawi ia i ka uhi pūʻolo i kahi ʻano nekineki, e hana ana ia i mea hoʻohauliuli ʻoi aku i ka maka. ʻO kēia ala hoʻolālā, makemake ia e hana i kahi pilina me nā mea kūʻai aku, e kono ana iā lākou e ʻimi i ka hoʻailona a me kona ʻike iho.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Coffee Wave ʻEke Kope i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Coffee Wave ʻEke Kope he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Coffee Wave ʻEke Kope i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
Dimensions & Packaging: Width 98mm x Depth 60mm x Height 180mm
Tags: coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
Production Technology: The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
Design Challenge: The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
Research: The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
Inspiration: The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
Project Duration: The project started in April 2022 in Athens and finished in November 2023 in Athens.
Operation Flow: The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
Team Members: Kornilios Nikolaidis, Andromachi Kakava