Castanea Nectar Hana Nui: Ka Hoʻopaʻa ʻana i ka Meli na Inna Kovalenko

ʻO Castanea Nectar Hana Nui: Ka Hoʻopaʻa ʻana i ka Meli na Inna Kovalenko he mea lanakila hanohano loa o ka 2025 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2025

Castanea Nectar Hana Nui: Ka Hoʻopaʻa ʻana i ka Meli

na Inna Kovalenko

Mea Kūʻai: Kyiv Academy of Applied Arts

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

13,825

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #168736

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Castanea Nectar Hana Nui: Ka Hoʻopaʻa ʻana i ka Meli

Kikokikona Puke: ʻO Castanea Nectar he hoʻolālā hoʻopaʻa no ka meli kāsetane. Hōʻike ʻia ka māmā o nā pua a me nā lau kāsetane ma o kahi ʻenehana kiʻi wai kala. Hoʻohana ka logo i nā laina ʻoluʻolu, kaupē iki e hōʻike ai i ka mānoanoa a me ka waiwai o ka meli kāsetane, aʻo nā ʻano paʻa e hoʻomanaʻo ai i ka ikaika o ka lāʻau kāsetane. Hoʻopili kekahi nalo meli liʻiliʻi i nā ʻāpana o ka logo. Hōʻike ʻia ka meli i loko o kahi ʻōmole aniani 250 kalama me kahi lepili 125 a me 55 milimika, a waiho ʻia i loko o kahi pahu 85 a me 85 a me 110 milimika. Hoʻomaopopo ke ʻano hoʻolālā i ka lāʻau kāsetane e like me kahi hōʻailona ʻōmaʻomaʻo no Kyiv.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Castanea Nectar Hana Nui: Ka Hoʻopaʻa ʻana i ka Meli i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Castanea Nectar Hana Nui: Ka Hoʻopaʻa ʻana i ka Meli he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Castanea Nectar Hana Nui: Ka Hoʻopaʻa ʻana i ka Meli i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
Nā Ana a me ka Hoʻopili: The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
Nā Lepili: Logo, gift, pattern, organic product
ʻEnehana Hana: The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
Pilikia Hoʻolālā: The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
Noiʻi: The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
Hoʻoulu Manaʻo: The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
Ka Lōʻihi o ka Papahana: The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
Kaʻina Hana: A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
Nā Kuleana Kiʻi: Implementation, idea, design Inna Kovalenko