Moutai Shengyue Flying Fairy Ka Pahu Hoʻokomo Lama by Ying Song Brand Design Shenzhen Co, Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.

GulaʻUhi· 2025

Moutai Shengyue Flying Fairy Ka Pahu Hoʻokomo Lama

by Ying Song Brand Design Shenzhen Co, Ltd

Client: Kweichow Moutai Co.,Ltd.

A' Design Award Gula Winner in ʻUhi Category

132,493
Verified Award Winner
Verify Award Status for #169249

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Shengyue Flying Fairy Ka Pahu Hoʻokomo Lama

He hoʻolālā pahu hoʻokomo ʻo Moutai Shengyue Flying Fairy no ka lama baijiu Pākē. Ua hoʻohana ʻia ka hoʻolālā i nā kiʻi Flying Fairy i pena ʻia ma nā kiʻi paia o Dunhuang, ʻo ia hoʻi ke akua mele ma ke Ana 401 o nā Ana ʻo Mogao, i hōʻike ʻia e paʻa ana i ka pila sheng me ke kūlana nani. ʻO ka waihoʻoluʻu nui, ʻo ia ka ʻulaʻula lole kuʻuna, he waihoʻoluʻu kuʻuna Pākē, a ua hana ʻia ke ʻano kiʻi o ka pani ʻōmole metala me ka hana enamela kuʻuna. Wehe ʻia ka pahu mai ka ʻaoʻao ʻākau a paʻa ʻo ia i loko he hana ʻano ao pālua ka papa. ʻO ke ana o ka pūʻulu he 140 ma ka 105 ma ka 280 milimika a hoʻohana ʻia ka pepa, ka sila ʻumeke a me ka metala.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Moutai Shengyue Flying Fairy Ka Pahu Hoʻokomo Lama i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Moutai Shengyue Flying Fairy Ka Pahu Hoʻokomo Lama he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Moutai Shengyue Flying Fairy Ka Pahu Hoʻokomo Lama i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Dimensions & Packaging: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Tags: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Production Technology: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Design Challenge: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Research: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Inspiration: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Project Duration: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Operation Flow: The box is opened from the right side, and the bottle is opened from the top metal cap
Team Members: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Image Credits: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024