Kala Kiʻiʻoniʻoni · 2025
Thorn Metamorphosis Hoʻoneʻe Kiʻi Huahana
- A' Design Award Kala 2025 in Kiʻiʻoniʻoni
- CLIENT: QZENS Furniture - Art - Design
- Estimated Number of Design Views: 42,380
- Verification code 29795AE10F · Verify this award
Colors
About Thorn Metamorphosis Hoʻoneʻe Kiʻi Huahana
Hoʻololi ʻo Thorn Lighting i ke ʻano ʻoiʻoi loa o ka honua, ʻo ia hoʻi ka kakalaioa, i mea hoʻolālā hou e hōʻike ana i ke kaulike ma waena o ka paʻakikī a me ka palupalu, ka mālamalama a me ka aka. Ma ka hoʻoulu ʻia e ka loli ʻana o ka honua, hōʻike kēia kukui i ka ikaika, ka ʻonipaʻa a me ka ulu ʻuhane ma o ka pilikia. Hui pū ka hoʻolālā i nā kapa kūlohelohe me nā laina pilikanaka, e hōʻike ana i ka nani a me ka manaʻolana i loaʻa ma nā luhi. Ua hana ʻia kekahi ʻike kiʻi oni ma o Houdini, Redshift, a me nā ʻenehana hoʻohaʻahaʻa kiʻekiʻe e hōʻike kiʻi ana i kēia loli ʻana, e hui ana i ka ʻuhane nahele o ka honua me nā nani hou.
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Thorn Metamorphosis Hoʻoneʻe Kiʻi Huahana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Thorn Metamorphosis Hoʻoneʻe Kiʻi Huahana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Thorn Metamorphosis Hoʻoneʻe Kiʻi Huahana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Press Kit
- Unique Properties
- Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
- Dimensions & Packaging
- The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
- Tags
- Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
- Production Technology
- Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
- Design Challenge
- Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
- Research
- The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
- Inspiration
- Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
- Project Duration
- The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
- Operation Flow
- The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
- Image Credits
- Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN
