Namuh Investment Rebranding Ke Hoʻolālā ʻana i ka ʻIʻo Waiwai by LMNT Company is a highly esteemed winner of the very prestigious 2025 A' Design Award Keleawe in Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio Competition Category.
KeleaweHoʻolaha· 2025
Namuh Investment Rebranding Ke Hoʻolālā ʻana i ka ʻIʻo Waiwai
by LMNT Company
Client: LMNT Company
A' Design Award Keleawe Winner in Hoʻolaha Category
Verified Award Winner
Verify Award Status for #170399The Design
About Namuh Investment Rebranding Ke Hoʻolālā ʻana i ka ʻIʻo Waiwai
He hoʻolālā ʻiʻo waiwai ka Namuh Investment Rebranding i hana ʻia no kahi kahua hoʻopukapuka i kuhikuhi ʻia i ka poʻe Millennials a me Gen Z. Ke hoʻoneʻe nei kēia hoʻoponopono hou i ke kahua ma waho aʻe o ke kālepa waihona, a i ka ulu pilikino ma o ka hoʻopukapuka ʻana. Hoʻohana ʻia kahi ʻōnaehana hoʻolālā i kūkulu ʻia ma luna o ke kaha puka e hōʻailona ana i nā manawa kūpono hou, a ua hoʻohana like ʻia ia ma nā wahi like ʻole e hui pū ai me nā mea kūʻai. Hōʻike nā kiʻi noʻonoʻo hoʻokalakupua i ka hoʻopukapuka ʻana he mea maʻalahi a kokoke wale nō ke komo. Hoʻoikaika ke kumumanaʻo Daily Shift i ka hoʻohuli ʻana i ka hoʻolilo pōkole i mea hoʻopukapuka no ka wā e hiki mai ana.
The Recognition
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Namuh Investment Rebranding Ke Hoʻolālā ʻana i ka ʻIʻo Waiwai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Namuh Investment Rebranding Ke Hoʻolālā ʻana i ka ʻIʻo Waiwai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Namuh Investment Rebranding Ke Hoʻolālā ʻana i ka ʻIʻo Waiwai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
- Dimensions & Packaging
- The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
- Tags
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
- Production Technology
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
- Design Challenge
- Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
- Research
- Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
- Inspiration
- Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
- Project Duration
- Seoul, Republic of Korea
- Operation Flow
- The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
- Patents
- ⓒ2024. LMNT all rights reserved.
- Team Members
- Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo - Image Credits
- Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.
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