Daity Loli Hauhauhau Hua ʻAi na Mohsen Koofiani

ʻO Daity Loli Hauhauhau Hua ʻAi na Mohsen Koofiani he mea lanakila hanohano loa o ka 2025 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2025

Daity Loli Hauhauhau Hua ʻAi

na Mohsen Koofiani

Mea Kūʻai: Zarrin Ghazal Co. - DAITY Ice cream

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

13,599

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #170509

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Daity Loli Hauhauhau Hua ʻAi

Ua hana ʻia ka hoʻolālā ma ke ʻano hou a ʻehuʻehu o ka pop-art. ʻO ka hoʻohana ʻana i nā waihoʻoluʻu pākākā mai ke kau wela mai me nā hua palapala nui a māmā ke heluhelu, he mea koʻikoʻi o kēia hoʻolālā, e hōʻoia ana i ka hāʻawi wikiwiki ʻana i ka ʻike i ka poʻe nānā. Ua koho ʻia nā waihoʻoluʻu ma muli o nā ʻono o nā huahana, e hana ana i ka nani i ka ʻike maka no nā keiki, i ka ʻano leʻaleʻa no nā ʻōpio, a e hōʻike ana i ka maikaʻi a me ke ola kino no nā mākua.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Daity Loli Hauhauhau Hua ʻAi i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Daity Loli Hauhauhau Hua ʻAi he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Daity Loli Hauhauhau Hua ʻAi i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Nā Ana a me ka Hoʻopili: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Nā Lepili: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
ʻEnehana Hana: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Pilikia Hoʻolālā: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Noiʻi: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Hoʻoulu Manaʻo: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Ka Lōʻihi o ka Papahana: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Kaʻina Hana: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Nā Kuleana Kiʻi: Creator and design Mohsen Koofiani