Guijiu 20 Ka Pahu Hoʻokomo Waiona na Liandong Zhang and Xueqian Zhang

ʻO Guijiu 20 Ka Pahu Hoʻokomo Waiona na Liandong Zhang and Xueqian Zhang he mea lanakila hanohano loa o ka 2025 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

GulaʻUhi· 2025

Guijiu 20 Ka Pahu Hoʻokomo Waiona

na Liandong Zhang and Xueqian Zhang

Mea Kūʻai: Guizhou Guijiu Group Co., Ltd

Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi

137,586

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #170686

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Guijiu 20 Ka Pahu Hoʻokomo Waiona

ʻO Guijiu 20 ka pahu hoʻokomo no kekahi waiona baijiu Pākē. Hoʻohui ka ʻōmole i ke poʻo pōʻai me ke kino huinahā like, he kino i pili i nā manaʻo kuʻuna o ka lokahi. Ua lawe ʻia nā kiʻi kālai kiʻekiʻe o nā pulelehua, nā manu phoenix, nā manu a me nā iʻa mai nā hōʻailona kuʻuna o nā lāhui ʻōiwi ma Guizhou, Kina. Pili nā laina apo makahiki a me nā laina ʻanuʻu mahiʻai i ka hoʻomoʻa ʻana a i ka ʻāina kūloko. Ua hana ʻia ka ʻōmole me ke aniani ʻikea loa me ka pale poʻo metala, a hāʻawi kekahi hana ʻili i ke aniani i kahi ʻano like me ka ipu lepo me ke kumukūʻai haʻahaʻa. Hoʻomaikaʻi pū ke kino huinahā like i ka paʻa ʻana o ka lima.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Guijiu 20 Ka Pahu Hoʻokomo Waiona i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Guijiu 20 Ka Pahu Hoʻokomo Waiona he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Guijiu 20 Ka Pahu Hoʻokomo Waiona i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
Nā Ana a me ka Hoʻopili: box：140*110*275mm
bottle：115*62*223mm
Nā Lepili: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
ʻEnehana Hana: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
Pilikia Hoʻolālā: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
Noiʻi: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
Hoʻoulu Manaʻo: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
Ka Lōʻihi o ka Papahana: The project launched in February 2021 and release to market in June 2024
Kaʻina Hana: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
Nā Lālā Hui: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
Nā Kuleana Kiʻi: Guizhou Guijiu Group Co., Ltd