Seven Hills Whisky Pūʻolo Mea Inu by Dorottya Gajdos is a highly esteemed winner of the very prestigious 2025 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.
KalaʻUhi· 2025
Seven Hills Whisky Pūʻolo Mea Inu
Client: Seven Hills Distillery Kft.
A' Design Award Kala Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #170700The Design
About Seven Hills Whisky Pūʻolo Mea Inu
ʻO ka whisky malt hoʻokahi uahi mua o Hunakalia, kaulana no kona ʻano nati kūʻokoʻa a me ka ʻano e like me Tokaji Aszú, no ka mea ua puhi ʻia ka palai malt ma luna o ka wahi waina Tokaji Aszú kuʻonoʻono. Loaʻa mai nā ʻano hou a māhiehie o ka lepili mai ka hiʻohiʻona kaulana helu 7 o ka logo Sevenhills, a hoʻopaʻa maikaʻi ʻia me ka mālie e ke kiʻi kuhi ʻole o ka uahi, e poai leʻaleʻa ana ma ka ʻōmaka.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Seven Hills Whisky Pūʻolo Mea Inu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Seven Hills Whisky Pūʻolo Mea Inu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Seven Hills Whisky Pūʻolo Mea Inu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji aszúlike character, thanks to the barley malt smoked over organic Tokaji aszú grape pomace. The modern,sleek characteristics of the label are derived from the iconic ‘7’ shape of the Sevenhills logo, delicatelycounterpointed by the abstract representation of smoke, which playfully wraps around the bottle.
- Dimensions & Packaging
- Height: 260 mm Width: 65 mm
- Tags
- graphasel design studio, whisky, contemporary packaging, sevenhills distillery
- Production Technology
- Ofset printed label and screenprinted bottle.
- Design Challenge
- Designing the packaging presented the challenge of building upon and surpassing the visual identity of the Tokaj Gin packaging previously created for Sevenhills Distillery. Various design iterations explored how to represent smoke in a modern and refined way—ensuring it subtly enveloped the bottle without overpowering the label. The result is a sleek, contemporary aesthetic that enhances the whisky’s rich, smoky character .
- Research
- The design of this bottle builds upon the visual identity established by the Tokaj Gin packaging from Sevenhills Distillery but takes on a more modern and refined approach, aligning with the unique character of Hungary’s first smoky single malt whisky.
- Inspiration
- The abstract smoke pattern encircling the bottle represents the whisky’s unique smoky essence. Its black and copper tones evoke both the depth of the whisky’s flavor and the craftsmanship of pot still distillation. The handcrafted beechwood screw cap, made from the same wood as the ageing barrels, highlights the harmony between the maturation process and natural materials.
- Project Duration
- Started and finished in Budapest at the end of 2024.
- Operation Flow
- As the customer looks through the bottle filled with whisky, the liquid enhances the illusion of swirling smoke, reinforcing the whisky’s rich, smoky character.
- Team Members
- Studio: Graphasel Design Studio
Designer: János Pintér
Art Director: László Ördögh
Client: Seven Hills Distillery Kft.
Photos: Bence Szabó- ABorfotós - Image Credits
- Bence Szabó- A Borfotós
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