ʻO Cny Design For The Year Of The Snake Ka Pahu Waiū na Mengniu Gaoke Fresh Dairy Products he mea lanakila hanohano loa o ka 2025 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2025
Cny Design For The Year Of The Snake Ka Pahu Waiū
na Mengniu Gaoke Fresh Dairy Products
Mea Kūʻai: Mengniu Gaoke Fresh Dairy Products
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #171317Ka Hoʻolālā
E Pili Ana iā Cny Design For The Year Of The Snake Ka Pahu Waiū
He lepili pahu waiū paʻi liʻiliʻi ʻo Cny Design For The Year Of The Snake i hana ʻia no ka Makahiki Pākē o ka Nahesa. Hana ʻia ka lepili me ka lako BOPP aniani pāpaʻa ʻelua. Hōʻike ka papa luna i kahi kiʻi nahesa kinona i hōʻailona i ka pōmaikaʻi. He kihi huinakolu ʻulaʻula me ka lihi kiʻekiʻe e hiki ai ke wehe ʻia ka papa luna, e hōʻike ana i nā hoʻomaikaʻi huna e pili ana i nā kumuhana e like me ke aloha, ka waiwai, ka ʻoihana a me nā hōʻike. Hoʻolilo ka hana wehe i ka inu ʻana i ka waiū hou i kahi hana hoʻāno liʻiliʻi. Hoʻohohonu ke kāpili wela ma nā wahi i koho ʻia i ka nānā ʻana o ke kūkulu.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Cny Design For The Year Of The Snake Ka Pahu Waiū i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Cny Design For The Year Of The Snake Ka Pahu Waiū he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Cny Design For The Year Of The Snake Ka Pahu Waiū e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
- Nā Ana a me ka Hoʻopili
- 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136 - Nā Lepili
- Year of the snake, Zodiac, Milk, Packaging,Good luck
- ʻEnehana Hana
- The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
- Pilikia Hoʻolālā
- Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
- Noiʻi
- In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
- Hoʻoulu Manaʻo
- In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
- Ka Lōʻihi o ka Papahana
- The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
- Kaʻina Hana
- The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
- Nā Lālā Hui
- Design Director: Li Huang
Designer:Shen Jia Ting - Nā Kuleana Kiʻi
- Mengniu Gaoke Fresh Dairy Products
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