Parsirang Mea Hana Hua Moa by Mohsen Koofiani

Parsirang Mea Hana Hua Moa by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2025

Parsirang Mea Hana Hua Moa

by Mohsen Koofiani

Client: Parsirang Eggs

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Parsirang Mea Hana Hua Moa

Ma ka hale hoʻolālā, makemake ka mea hoʻolālā e hana i kahi pākaukau me ka ʻano koʻikoʻi. Kiʻi ʻia kekahi moa wahine e kāhiko ana i ka lei ʻāʻī e hoʻoulu i ka manaʻo kuaʻāina maʻemaʻe. ʻO ka melemele ka hoʻohālike ʻana i ka hua o ka hua moa a me ka mehana o ke kakahiaka, a ʻo ka ʻulaʻula ka hoʻohui ʻana i ka ikaika a me ka oiaʻiʻo. Koʻikoʻi a moʻakāka nā hua palapala, e hoʻokoke i ka haʻi wikiwiki ʻana i ka leka. Ma hope o nā hola o ka hoʻomaʻemaʻe ʻana, ʻaʻole wale nō ka hoʻolālā hope loa he pākaukau; he moʻolelo ia no ka mahiʻai kuaʻāina a me nā hua moa maʻemaʻe, e hāʻawi ana i ka hilinaʻi a me ka maikaʻi i nā mea kūʻai aku.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Parsirang Mea Hana Hua Moa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Parsirang Mea Hana Hua Moa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Parsirang Mea Hana Hua Moa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Dimensions & Packaging: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Tags: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Production Technology: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Design Challenge: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Research: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inspiration: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Project Duration: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Operation Flow: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Image Credits: Creator, Illustration and Design: Mohsen Koofiani