Chateau Loulan Ka Hoʻopili ʻOmole Waina na Wen Liu

ʻO Chateau Loulan Ka Hoʻopili ʻOmole Waina na Wen Liu he mea lanakila hanohano loa o ka 2026 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2026

Chateau Loulan Ka Hoʻopili ʻOmole Waina

na Wen Liu

Mea Kūʻai: Shenzhen Oracle Creative Design Co.,Ltd.

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #173417

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Chateau Loulan Ka Hoʻopili ʻOmole Waina

He hoʻolālā hoʻopili ʻo Chateau Loulan no ka waina keʻokeʻo mikomiko haʻahaʻa ka ʻawaʻawa i hana ʻia ma Kina. Ua hana ʻia ka lepili me ka metala me ka waihoʻoluʻu ʻāpana a me ka hoʻopau ʻia me he hau lā, a hōʻike ana ia i ke kanaka kaʻao i kapa ʻia ʻo ka Wahine Uʻi o Loulan. Na ka hana puka i hoʻoulu ʻia e ke ʻano kākau keʻokeʻo lele o ke kākau lima Kina i hana i pukaaniani aniani hapa e hōʻike ana i ka waihoʻoluʻu o ka waina i loko. Hoʻomanaʻo nā kaha kākau lima ma ke kumu o ka ʻomole i ka ʻāina wao akua o kahi hana waina. He 76 me 76 me 300 milimika ke ana o ka ʻomole.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Chateau Loulan Ka Hoʻopili ʻOmole Waina i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Chateau Loulan Ka Hoʻopili ʻOmole Waina he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Chateau Loulan Ka Hoʻopili ʻOmole Waina no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Nā Ana a me ka Hoʻopili: 76mmx76mmx300mm
Nā Lepili: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
ʻEnehana Hana: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Pilikia Hoʻolālā: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Noiʻi: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Hoʻoulu Manaʻo: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Ka Lōʻihi o ka Papahana: August - December 2024, Shenzhen, China
Kaʻina Hana: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Nā Lālā Hui: Creative Direction: Wen Liu
Design Execution: Weijun Liu