Mags Skin Hana Nui: Hōʻailona ʻO Deodorant by Gamze Binici

Mags Skin Hana Nui: Hōʻailona ʻO Deodorant by Gamze Binici is a highly esteemed winner of the very prestigious 2026 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2026

Mags Skin Hana Nui: Hōʻailona ʻO Deodorant

by Gamze Binici

Client: Gamze Binici

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #174274

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Colors

The Design

About Mags Skin Hana Nui: Hōʻailona ʻO Deodorant

Kikokikona Puke: ʻO Mags Skin he papahana hōʻike ʻano a me ka wahī i hoʻomohala ʻia no kekahi deodorant kūlohelohe i hoʻolālā kūikawā ʻia no ka ʻili palupalu. Ua kūkulu ʻia ka hōʻailona ma luna o ka magnesium ma ke ʻano he kumu elemene, i hōʻailona ʻia ma o kahi māka poepoe i hoʻoulu ʻia e ka ʻātoma. He hoʻolālā pahu papa pālua e hoʻokaʻawale ana i ka noho ʻana o ka hōʻailona mai ka ʻike kikoʻī o ka huahana, e alakaʻi ana i nā mea hoʻohana ma o kahi ʻike wehe pahu maʻemaʻe a kālele i ka hilinaʻi. Hoʻonui ka ʻōmole spray i kēia ala me kahi ʻano ergonomic i hoʻomaʻemaʻe ʻia a me kahi pau ʻili kahua e hoʻonui ai i kona ʻano kūpono kiʻekiʻe.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Mags Skin Hana Nui: Hōʻailona ʻO Deodorant i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mags Skin Hana Nui: Hōʻailona ʻO Deodorant he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Mags Skin Hana Nui: Hōʻailona ʻO Deodorant i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A refined, minimalist brand identity and packaging system was created for Mags Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The goal was to visually express the purity, efficacy and scientific grounding of the product while appealing to a wellness conscious audience.
Dimensions & Packaging: 37 x 37 x 138 mm box dimension
Tags: skincare, deodorant, body care, packaging, brand identity, wellness, personal care
Production Technology: The packaging features a dual layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients. The spray bottle carries the same minimalist branding, designed for both aesthetic appeal and ergonomic use. Its textured finish creates a premium, tactile experience.
Design Challenge: It was important that the design felt clean and modern, but also gentle and approachable for people with sensitive skin.
Research: Mags Skin is a brand focused on creating natural deodorant specifically formulated for people with sensitive skin. The research began by understanding the needs of this audience, individuals who often struggle with irritation caused by traditional deodorants and are actively seeking safer, more transparent alternatives. I reviewed existing natural deodorant brands, studied how they communicate their benefits, and identified visual trends within clean skincare.
Inspiration: The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom inspired logo represents magnesium’s elemental power.
Project Duration: The project development started in May 16, 2024. The production was completed in 2025, New York, USA.
Operation Flow: The separation of packaging layers mimics a clinical unboxing experience, building user trust while enhancing clarity. Through thoughtful structure, symbol driven design, and a consistent material palette, the brand captures attention while supporting a lifestyle of minimalism, wellness, and confidence.
Patents: Copyrights belong to Gamze Binici.
Image Credits: Gamze Binici