ʻO Fountain Of Fortune ʻEʻe Makahiki Hou na Tingwei Chang - Bank Sinopac he mea lanakila hanohano loa o ka 2026 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
HaoʻUhi· 2026
Fountain Of Fortune ʻEʻe Makahiki Hou
na Tingwei Chang - Bank Sinopac
Mea Kūʻai: Bank SinoPac
Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #174319Ka Hoʻolālā
E Pili Ana iā Fountain Of Fortune ʻEʻe Makahiki Hou
He hōʻike kēia pūʻulu makana i kahi ʻeke i hoʻonaninani ʻia me nā kini wai Pōmaikaʻi ʻelua a me kahi ʻeke ʻulaʻula lima like ʻole. Ke unuhi hou nei ka hoʻolālā i ka hāʻawi makana kuʻuna ma o ka moʻolelo ʻike maka, nā mea hōʻailona, a me ka pili kikohoʻe hui pū ʻia. Ma ka hui ʻana i nā kiʻi Makahiki Hou kuʻuna me nā hiʻohiʻona pili o kēia au, hōʻike ka papahana i nā ʻāpana kino a me ka kikohoʻe i loko o kahi ʻike lehulehu hoʻokahi. ʻO ka hui ʻana o nā hōʻailona kuʻuna a me ka pili kikohoʻe, hōʻike ia i kahi ala e hoʻopili ai i nā hana moʻomeheu i hoʻokumu ʻia me nā ʻano kamaʻilio o kēia mau lā.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā Fountain Of Fortune ʻEʻe Makahiki Hou i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Fountain Of Fortune ʻEʻe Makahiki Hou he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Fountain Of Fortune ʻEʻe Makahiki Hou no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Nā Ana a me ka Hoʻopili
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Nā Lepili
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- ʻEnehana Hana
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Pilikia Hoʻolālā
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Noiʻi
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Hoʻoulu Manaʻo
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Ka Lōʻihi o ka Papahana
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Kaʻina Hana
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Nā Palapala Kuleana
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Nā Lālā Hui
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Nā Kuleana Kiʻi
- All images by Bank SinoPac.
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