Shangze Fruit Music Farm Pahu Makana na Enfonad

ʻO Shangze Fruit Music Farm Pahu Makana na Enfonad he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2026

Shangze Fruit Music Farm Pahu Makana

na Enfonad

Mea Kūʻai: Datong City Dongtian Mining Co., Ltd.

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

7,761

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #175429

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Shangze Fruit Music Farm Pahu Makana

ʻO Shangze Fruit Music Farm he pahu makana no nā ʻōhiʻa lomi, i hana ʻia me ke ʻano o kahi mīkini hoʻokani lola kahiko. Hoʻomanaʻo nā kiʻi, nā waihoʻoluʻu a me ke kūkulu ʻana i ke ʻano ʻike maka o nā makahiki 1960 a hiki i 1980. Hoʻāla ʻia kahi ʻāpana mele i ka wehe ʻana o ka pahu, e hoʻokani ana i ke mele hōʻailona o ka hōʻailona kūʻai i hoʻololi ʻia mai kahi mele kaulana. Hoʻohana ʻia nā kiʻi pālahalaha o nā lekiō, nā mīkini humuhumu, nā pōkaʻa kiʻiʻoniʻoni a me nā peʻahi lau loulu, me ke kanaka hōʻailona ʻo Fanxi. Aia nā lua ʻano ʻōhiʻa lomi i loko e paʻa ai ka hua a e pale ai iā ia i ka wā o ka lawe ʻana. Hoʻohana ʻia ka ʻalani ma ke ʻano he waihoʻoluʻu nui e hoʻohoihoi ai i nā mea kūʻai ʻōpio.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Shangze Fruit Music Farm Pahu Makana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Shangze Fruit Music Farm Pahu Makana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Shangze Fruit Music Farm Pahu Makana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Themed on the music farm, the gift box shapes like a retro cassette player. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, complemented by the elements common in the 1960s to 1980s and the IP character brown eared pheasant, evoking memories of farm life from the era in auditory and visual ways. This creates a brand universe integrating sensory interactions, origin stories, and cultural connotations, elevating the agricultural product to an emotion carrier.
Nā Ana a me ka Hoʻopili: 4000*3000px
Nā Lepili: Music Farm, Retro Cassette Player, Nostalgia Culture, Sensory Storytelling, Unity of Sound and Form, Immersive Interaction, Box Opening with a Sense of Ceremony, Intangible Cultural Heritage IP
ʻEnehana Hana: The gift box, centered on the shape of a retro cassette player, authentically recreates the aesthetic style common in the 60s to 80s through graphics, colors, and structures. A music module plays the brand anthem, while details like knobs and frequency dials further highlight the function of music playback. The box transforms the typical elements of the 60s to 80s, such as film reel and palm leaf fans, into graphics, achieving a harmonious unity of packaging design and brand culture.
Pilikia Hoʻolālā: The core challenge was how to strike a balance between retro elements and modern aesthetic taste. To address that, the design team has employed vibrant orange as the main color to attract younger demographics. The flat illustrations of old objects such as radios and sewing machines embody profound cultural significance and cater to the preferences of younger demographics. The cute IP character Fanxi further adds a touch of youthful energy, perfectly blending nostalgia with fashion.
Noiʻi: Market research has confirmed that people who grew up in the 60s to 80s share an emotional connection with the song The East Is Red and old objects like radios and thermos flasks, while younger demographics show curiosity toward nostalgia culture, interactive music mechanisms enhance brand recall, and IP characters emotionally bridge the gap between the brand and its consumers. The gift box demonstrates the practical value of nostalgia driven idea in brand communication and packaging design.
Hoʻoulu Manaʻo: Inspired by the everyday objects typical of the 60s to 80s, the gift box shapes like a retro cassette player, utilizing a tangible form to evoke cultural nostalgia for that distinct historical era. Combined with the era specific elements and the IP character brown eared pheasant Fanxi, it suggests the mission of the product to authentically replicate the rich, sweet flavor of tomatoes in the 60s to 80s, providing a multisensory experience involving visual, auditory, and tactile senses.
Ka Lōʻihi o ka Papahana: The project officially started in Beijing in April 2025 and successfully finished in July of the same year.
Kaʻina Hana: When users open the box, the music module automatically activates and plays the brand anthem adapted from the classic song The East Is Red. This instantly immerses users in the vibrancy of bygone days, creating a nostalgic ambience. Inside the box, tomato shaped cavities not only present a cute visual effect for an engaging experience, but also offer protective cushioning to minimize damage to the product during transportation.
Nā Lālā Hui: Yifeng Qu,
Hanxiao Wang