A Moment of Joy Ka Pahu ʻEke Lama by Weijun Xu

A Moment of Joy Ka Pahu ʻEke Lama by Weijun Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2026

A Moment of Joy Ka Pahu ʻEke Lama

by Weijun Xu

Client: Weijun Xu

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #175695

View at A' Design Award Press Release Award Badge

Colors

The Design

About A Moment of Joy Ka Pahu ʻEke Lama

He hoʻolālā ʻeke lama ʻo A Moment of Joy i hoʻoulu ʻia e ka pua puluma, he hōʻailona o ke kūpaʻa a me ka mālie. Ua hana ʻia ka ʻōmole me ke aniani ʻike ʻia, i hana ʻia ma o kahi hana hoʻoheheʻe ʻāpana hoʻokahi ma ka wela kiʻekiʻe e hana ana i nā ʻili piʻo pahee a mau. Ua hana ʻia ke poʻi me ka mea like a lawe i ke ʻano o ka pua puluma e hoʻolōʻihi ana i ke kino o ka ʻōmole. Hōʻike ke kino ʻike ʻia i ka wai i loko a hoʻohuli i ka mālamalama a me ke aka. Hoʻohana ka pahu waho i ka pepa mālama ʻāina me ke kālai palupalu. Hoʻohui ke ʻano maʻalahi i nā kiʻi o ka Hikina me ka hoʻolālā o kēia au.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā A Moment of Joy Ka Pahu ʻEke Lama i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā A Moment of Joy Ka Pahu ʻEke Lama he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā A Moment of Joy Ka Pahu ʻEke Lama i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Centered on the principle of "Less is More", this design blends the form of the plum blossom with transparent materials to create a light and dynamic visual language. The seamlessly integrated bottle cap and body combine Eastern imagery with modern minimalist styles, offering a fresh aesthetic expression of liquor packaging. The overall design is fresh and elegant, catering to young consumers' pursuit of relaxation and ritual in drinking moments.
Dimensions & Packaging: Bottle Dimensions: Height 206mm (Max. Diameter: 77mm)
Packaging Dimensions: Height 253mm * Length 106mm * Width 106mm
Tags: Minimalist aesthetics, plum blossom, transparent bottle, flowing light and shadow, one-piece molding, Eastern imagery
Production Technology: The bottle is formed using transparent glass through a high-temperature one-piece molding process, ensuring smooth and continuous curved surfaces. The cap, made from the same material, features a plum blossom shape that extends the bottle form. The outer box applies eco-friendly paper with a subtle embossing technique, enhancing tactile depth while minimizing redundant decoration elements.
Design Challenge: The challenge is how to convey the form and essence of the plum blossom while preserving the imagery of negative space central to Eastern aesthetics through a minimalist bottle. Eliminating refined carvings and symbolic motifs, the bottle uses subtle curvatures and the interplay of light and shadow to form an elegant, dynamic plum blossom-featured shape. This approach ultimately achieved the goal of "simple form, rich meaning," striking a balance between visual expression and cultural depth.
Research: This project focuses on the integration of Eastern culture and modern aesthetics, aiming to explore visual expressions for liquor packaging in aspects of youthfulness and emotional resonance. The design responds to contemporary consumers' demand for simplicity, restraint, and emotional connection through the synergy of form, material, and interplay of light and shadow.
Inspiration: Inspired by the plum blossom, a symbol of resilience and subtlety, the design conveys the idea that drinking is like savoring one's own life. It embodies that one will experience ups and downs of life and gain reconciliation eventually, culminating in a blossoming after truly knowing oneself. Clean lines outline the flower, while the transparent bottle reveals the graceful movement of the liquid within. This design evokes a softer, more intimate emotional resonance.
Project Duration: The project finished in December 2024 in Guiyang.
Operation Flow: The transparent bottle allows the liquor to flow like a scene within its undulating contours, refracting subtle play of light and shadow as the lighting changes. As drinkers raise the cup, they slow down and immerse themselves in the liquid, the form, and their own emotions — creating a highly ritualistic and meaningful interaction experience.
Team Members: Weijun Xu
Image Credits: Weijun Xu