ʻO Orla 55 ʻIkena Hōʻailona Waihoʻoluʻu (Brand Identity) na Jesmynny Morais he mea lanakila hanohano loa o ka 2026 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.
KalaHoʻolaha· 2026
Orla 55 ʻIkena Hōʻailona Waihoʻoluʻu (Brand Identity)
Mea Kūʻai: Dinamize Empreendimentos
Mea Lanakila A' Design Award Kala ma ka Māhele Hoʻolaha
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #176149Ka Hoʻolālā
E Pili Ana iā Orla 55 ʻIkena Hōʻailona Waihoʻoluʻu (Brand Identity)
Ua hoʻomohala ʻia ka hōʻailona waihoʻoluʻu ʻo Orla 55 ma ka hana pū ʻana me ka hui hoʻolālā hale, me ka hoʻohuli ʻana i ka hoʻoulu manaʻo mai ka modernism Palakila o nā makahiki 1950. Aia i loko o kona ʻikena kūʻikena nā laina maʻemaʻe, ke kaulike geometric, a me nā kuhikuhi paʻakikī ʻole i kēlā au, e hana ana i kahi pilina akaka ma waena o ka hale, kāna ʻōlelo hoʻolālā, a me ka hōʻailona pono. Ma o kēia ala hoʻokahi, ua hōʻoia ʻia kahi hoʻolālā lōkahi a pau ʻole i ka manawa e hōʻike ana i ka mōʻaukala a me ke ʻano o kēia wā o ka papahana.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Orla 55 ʻIkena Hōʻailona Waihoʻoluʻu (Brand Identity) i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Orla 55 ʻIkena Hōʻailona Waihoʻoluʻu (Brand Identity) he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Orla 55 ʻIkena Hōʻailona Waihoʻoluʻu (Brand Identity) e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The Orla 55 brand translates Brazilian modernist principles into a contemporary visual identity system based on geometry, proportion and typographic precision. The scalable design system ensures consistency across editorial, digital and architectural applications. The project contributed to a 25 percent increase in perceived market value and sales price per square meter through strategic brand positioning and visual coherence.
- Nā Ana a me ka Hoʻopili
- Developed within ISO compliant digital workflows, the visual system is scalable and versatile, optimized for high resolution print production as well as digital applications. Font families and color codes were defined with precise parameters to maintain visual consistency across all brand touchpoints.
- Nā Lepili
- Brazilian modernism, coastal lifestyle, real estate branding, timeless design, visual identity, architectural integration, brand strategy, contemporary refinement, residential experience
- ʻEnehana Hana
- The development of the brand identity followed a collaborative and iterative process, combining historical research, architectural references, and principles of modern design. Detailed design development ensured visual precision, while carefully selected typography and color palettes established a balanced and scalable system adaptable to multiple platforms and formats.
- Pilikia Hoʻolālā
- The main challenge was interpreting Brazilian modernist architecture from the 1950s without creating a nostalgic identity. The project required translating historical principles into a contemporary visual language aligned with coastal lifestyle and architectural coherence. Balancing heritage and innovation while maintaining clarity, consistency and market relevance was essential to create a timeless and adaptable brand system.
- Noiʻi
- The project combines historical research, cultural analysis and strategic positioning to create a brand identity rooted in Brazilian modernism and adapted to the coastal context. As part of the Tropicos framework, the system integrates architectural references from the 1950s with contemporary design principles, resulting in a cohesive visual language that reinforces differentiation, perceived value and consistency across brand applications.
- Hoʻoulu Manaʻo
- Inspired by Brazilian modernist architecture from the 1950s, Orla 55 was developed as part of the Tropicos conceptual framework created for coastal developments. The project combines architectural research, modernist principles and contemporary design methodology to create a coherent visual identity system aligned with architecture, cultural context and lifestyle, reinforcing consistency between brand language and built environment.
- Ka Lōʻihi o ka Papahana
- The project started in February 2024 in Itajai, Santa Catarina, and was finalized in February 2025. It is currently in the final stage of preparation for the official launch.
- Kaʻina Hana
- Every brand touchpoint, from physical signage to digital platforms, was designed to provide a seamless and intuitive experience. The identity and aesthetic, aligned with the coastal lifestyle, ensure consistency, recognition, and a sense of belonging for residents and visitors. From sales materials to on site applications, Orla 55 extends the promise of design quality into a tangible and aspirational living experience.
- Nā Palapala Kuleana
- Copyright belongs to Jesmynny Morais, 2025
- Nā Kuleana Kiʻi
- Vídeo: Jesmynny Morais
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