Yebuna Ka Hoʻopili ʻEke Kope na Antonia Skaraki

ʻO Yebuna Ka Hoʻopili ʻEke Kope na Antonia Skaraki he mea lanakila hanohano loa o ka 2026 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2026

Yebuna Ka Hoʻopili ʻEke Kope

na Antonia Skaraki

Mea Kūʻai: Taresso Artisanal Coffee Roasters

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #176506

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Yebuna Ka Hoʻopili ʻEke Kope

He hoʻolālā hoʻopili ʻo Yebuna no kekahi mau ʻano kope i ʻōhinu ʻia. Ua hoʻokumu ʻia ka hōʻailona ma luna o ʻAitiopa, kahi i hānau ʻia ai ke kope, a ma ka huaʻōlelo Amharic ʻo Yebuna. He hōʻailona i hoʻopuni ʻia e nā kaha pale e kuhikuhi ana i ka huakaʻi o ke kope mai kona kumu a hiki i ke kīʻaha. Hoʻomaikaʻi ka palapala kūpaʻa i ka ʻike ʻia ma ka haka kūʻai, a hoʻokaʻawale nā waihoʻoluʻu ʻālohilohi i hoʻoulu ʻia e nā muliwai, nā mauna, a me nā napoʻo lā o ʻApelika i kēlā me kēia ʻano kope. Mālama ʻia ke kope i loko o nā ʻeke paʻa hiki ke pani hou ʻia e mālama ana i ka maikaʻi hou. Hoʻopuka ka paʻi kiʻekiʻe i nā ʻano waihoʻoluʻu pololei a me nā kala waiwai.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Yebuna Ka Hoʻopili ʻEke Kope i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Yebuna Ka Hoʻopili ʻEke Kope he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Yebuna Ka Hoʻopili ʻEke Kope no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
Nā Ana a me ka Hoʻopili: Width 140mm x Depth 90mm x Height 350mm
Nā Lepili: Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
ʻEnehana Hana: The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
Pilikia Hoʻolālā: The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
Noiʻi: This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
Hoʻoulu Manaʻo: The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
Ka Lōʻihi o ka Papahana: The project started in December 2023 in Athens and finished in April 2024 in Athens
Kaʻina Hana: The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
Nā Lālā Hui: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
Nā Kuleana Kiʻi: Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas