Longpai Soy Sauce Ka Pūʻolo Kōpaʻi Soi na Wen Liu

ʻO Longpai Soy Sauce Ka Pūʻolo Kōpaʻi Soi na Wen Liu he mea lanakila hanohano loa o ka 2026 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2026

Longpai Soy Sauce Ka Pūʻolo Kōpaʻi Soi

na Wen Liu

Mea Kūʻai: Longpai Food Co., Ltd.

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

21,379

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #176984

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Longpai Soy Sauce Ka Pūʻolo Kōpaʻi Soi

He hoʻolālā pūʻolo ʻo Longpai Soy Sauce no ke kōpaʻi soi maikaʻi loa i manaʻo ʻia no ke kuke ʻana ma ke ʻano Hunan. Ua hana ʻia ka ʻōmole me ke aniani aiaka a ʻo kona nui he 73.5 me 73.5 me 217.5 milimika. Kūʻē ka lepili pepa i ke aniani a lawe ʻo ia i nā kiʻi moʻomeheu i huki ʻia mai ka meaʻai Hunan a mai nā ʻano hana kuʻuna o ka hoʻomoʻa ʻana i loko o nā ipu liʻiliʻi a me ka hoʻomaloʻo ʻana ma ka lā. Ua hoʻolālā ʻia ke ʻano o ka ʻōmole no ka paʻa pono o ka lima a me ka ninini mālama ʻia i ka wā kuke wikiwiki. Hoʻopili ka hoʻolālā i ka huahana i kona pōʻaiapili kuke a hoʻomaikaʻi i ka ʻike ʻia ma nā papa kūʻai.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Longpai Soy Sauce Ka Pūʻolo Kōpaʻi Soi i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Longpai Soy Sauce Ka Pūʻolo Kōpaʻi Soi he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Longpai Soy Sauce Ka Pūʻolo Kōpaʻi Soi e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This premium soy sauce packaging, tailored specifically for Hunan-style stir-fry cooking, inherits the traditional small-vat brewing techniques dating back to 1740. Crafted through extended sun-drying, it delivers the rich, savory aroma of classic fermented soybeans. Design-wise, we distilled core visual symbols from Hunan cuisine culture and brewing traditions, while optimizing the bottle structure to achieve strong shelf impact and contextual relevance. The result is a design that conveys the weight of historical craftsmanship while meeting the demands of daily convenience and aesthetic appeal.
Nā Ana a me ka Hoʻopili: 73.5mm x 73.5mm x 217.5mm
Nā Lepili: Stir-fry, Traditional small-vat, Premium soy sauce, Rich and aromatic, Hunan flavor, Brewed soy sauce, Wok hei
ʻEnehana Hana: The bottle is crafted from premium clear glass, distinguished by its transparent texture and pure hue. Paired with a paper label, the design creates a deliberate material contrast that accentuates the crystalline quality of the glass while allowing the label to convey brand and cultural narratives. This approach achieves a harmonious balance between functionality and aesthetic appeal.
Pilikia Hoʻolālā: The core challenge of this project was to balance the gravitas of a century-old craft with the appeal required in modern retail environments. It was essential to ensure that traditional elements felt relevant rather than outdated, while also differentiating the product in a saturated market. Externally, the design needed to counter market homogeneity; internally, it had to bridge the gap between visually expressing artisanal heritage and ensuring the bottle's form was feasible for mass production. Through iterative refinement of cultural motifs and structural optimization aligned with manufacturing capabilities, the design achieved a cohesive integration of historical essence and contemporary aesthetics. The resulting packaging conveys a sense of timeless craftsmanship while commanding strong shelf presence.
Noiʻi: This research focuses on innovative product packaging design, aiming to develop professional soy sauce packaging tailored for Hunan-style stir-fry scenarios. The research process includes analyzing market gaps, extracting brand cultural elements, and utilizing design tools for visual expression, ultimately forming a comprehensive packaging solution with high shelf recognition and competitiveness.
Key insights indicate that modern consumers increasingly tend to choose seasoning products strongly associated with cooking contexts. Packaging design can not only carry the cultural memory of traditional brewing techniques but also serve as an effective differentiator in market competition, acting as a visual vehicle and communication medium that integrates Hunan cuisine culture into everyday dining experiences.
Hoʻoulu Manaʻo: This product originated from the 284-year brewing heritage of Longpai Flavor Industry and the contemporary need to preserve Hunan cuisine culture. Recognizing the market gap for a specialized soy sauce tailored to Hunan-style stir-frying, we drew inspiration from the brand's traditional small-vat fermentation and extended sun-drying techniques. Addressing the challenge of standing out in competitive retail environments, we centered the design around the core concept of "capturing the wok's aroma in Hunan flavor." This guided the entire design strategy to create a soy sauce that not only carries historical depth but also ignites the essence of home cooking and resonates directly with consumer scenarios.
Ka Lōʻihi o ka Papahana: Duration: July 2025 - September 2025
Location: Shenzhen Oracle Creative Design Co., Ltd.
Kaʻina Hana: The packaging form is designed with ergonomics in mind, offering a secure grip and controlled pouring, making it well-suited for the fast-paced nature of Hunan-style stir-frying. It allows for precise dispensing even during busy cooking sessions. This design stems from a deep understanding of practical home kitchen needs, balancing high-frequency usability with clear visual and structural cues that communicate its "specialized sauce for specialized dishes" positioning. Ultimately, it reinforces the strong scenario association of "cook Hunan dishes with Hunan seasoning," enabling the product to quickly convey its functional attributes on the shelf, thereby enhancing consumer recognition and purchase intent.
Nā Lālā Hui: Creative Director: Wen Liu
Design Execution: Shaokun Xiao