ʻO Kweichow Moutai Osaka Expo Edition Ka Hoʻopili ʻIa ʻAna o ka Lama na Ying Song Brand Design Shenzhen Co., Ltd he mea lanakila hanohano loa o ka 2026 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

GulaʻUhi· 2026

Kweichow Moutai Osaka Expo Edition Ka Hoʻopili ʻIa ʻAna o ka Lama

na Ying Song Brand Design Shenzhen Co., Ltd

Mea Kūʻai: Kweichow Moutai Co., Ltd.

Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi

50,895

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #177057

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Kweichow Moutai Osaka Expo Edition Ka Hoʻopili ʻIa ʻAna o ka Lama

ʻO Kweichow Moutai Osaka Expo Edition he hoʻolālā hoʻopili ʻia no kahi lama hoʻomanaʻo i hana ʻia no ka Hōʻikeʻike Honua ʻo Osaka 2025. Ua hoʻoulu ʻia ke ʻano o waho e ka hale hōʻikeʻike o Kina a hoʻomanaʻo i nā puke ʻohe kuʻuna o Kina. Kū ka ʻōmole seramika i loko o kahi ʻāina metala, a hana ʻia ka pahu me ka papa ʻohe kaiaola, ka metala a me ka ʻili hana. Hōʻailona kahi laina manawa metala ma luna o ka pahu i ka pilina lōʻihi ma waena o ka hōʻailona kālepa a me ka Hōʻikeʻike Honua. He ʻauamo metala i hoʻohālike ʻia me kahi ipu waina e paheʻe ana ma ka laina manawa e hoʻokaʻa a wehe i ka pahu.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Kweichow Moutai Osaka Expo Edition Ka Hoʻopili ʻIa ʻAna o ka Lama i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Kweichow Moutai Osaka Expo Edition Ka Hoʻopili ʻIa ʻAna o ka Lama he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Kweichow Moutai Osaka Expo Edition Ka Hoʻopili ʻIa ʻAna o ka Lama i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Nā Ana a me ka Hoʻopili: A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
Nā Lepili: Chinese Baijiu packaging, packaging design, commemorative wine
ʻEnehana Hana: It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Pilikia Hoʻolālā: The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
Noiʻi: Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand
Hoʻoulu Manaʻo: The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
Ka Lōʻihi o ka Papahana: The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
Kaʻina Hana: Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
Nā Lālā Hui: Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang
Nā Kuleana Kiʻi: Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025