Minsheng Lesuke Hoʻopili Waihona by Hangzhou Minsheng Healthcare Co., Ltd

Minsheng Lesuke Hoʻopili Waihona by Hangzhou Minsheng Healthcare Co., Ltd is a highly esteemed winner of the very prestigious 2026 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2026

Minsheng Lesuke Hoʻopili Waihona

by Hangzhou Minsheng Healthcare Co., Ltd

Client: Hangzhou Minsheng Healthcare Co., Ltd

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #177214

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Minsheng Lesuke Hoʻopili Waihona

He hoʻolālā hoʻopili waihona ʻo Minsheng Lesuke no ka lāʻau lapaʻau hoʻōki i ka puhi paka. Hoʻohana ka hoʻolālā i kahi hōʻailona helehelena minoʻaka e holomua ana a me kahi ʻōnaehana waihoʻoluʻu maikaʻi e hāʻawi i ka hoʻoikaika naʻau ma kahi o nā ʻōlelo aʻo. Hōʻailona ka pūʻolo hoʻomaka ʻalani i ka hoʻomaka ʻana o ka manawa haʻalele, a ʻo ka pūʻolo mālama ʻōmaʻomaʻo e hōʻike ana i ka ulu a me ke kaulike. Ua māhele ʻia nā keʻena lāʻau o kēlā me kēia lā e nā laina uhae kaomi wela pololei, no laila e wehe ʻia kekahi keʻena i kēlā me kēia lā a ʻike mau ʻia ka holomua. Hana ʻia ke kino me ka ʻili hui pepa hiki ke hana hou ʻia, a hoʻopau ʻia me ka pepa matte a me kahi ʻili palupalu ke hoʻopā ʻia.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Minsheng Lesuke Hoʻopili Waihona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Minsheng Lesuke Hoʻopili Waihona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Minsheng Lesuke Hoʻopili Waihona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Dimensions & Packaging: product dimensions, 82 mm x 25 mm x 125 mm
Tags: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Production Technology: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Design Challenge: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Research: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Inspiration: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Project Duration: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Operation Flow: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.