Huong Incense Hōʻailona Hōʻike Waiwai, Hoʻolālā Pūʻolo na Huy Nguyen Tran

ʻO Huong Incense Hōʻailona Hōʻike Waiwai, Hoʻolālā Pūʻolo na Huy Nguyen Tran he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.

KeleaweHoʻolaha· 2026

Huong Incense Hōʻailona Hōʻike Waiwai, Hoʻolālā Pūʻolo

na Huy Nguyen Tran

Mea Kūʻai: Huong

Mea Lanakila A' Design Award Keleawe ma ka Māhele Hoʻolaha

8,326

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #178292

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Huong Incense Hōʻailona Hōʻike Waiwai, Hoʻolālā Pūʻolo

He papahana hoʻolālā hōʻailona a me ka pūʻolo ʻo Huong no kekahi hōʻailona ʻala kuni Vietnam o kēia au. Ke wehewehe hou nei ka hoʻolālā i ka hoʻomana kūpuna ma ke ʻano he hana hoʻomaha maluhia no nā hanauna ʻōpio. Hahai nā waihoʻoluʻu i nā Mea ʻElima, a ua loaʻa ke ʻano o ka pūʻolo mai nā Kuʻikahi ʻEono a me ka hale keʻena ʻekolu kuʻuna. Aia i loko o ka pūʻulu he pahu nui ʻaoʻao ʻeono, ʻeono pahu ʻala kuni o loko, ʻelua mea paʻa ʻala kuni a me nā mea paʻi. Hoʻonui kekahi pūnaewele hoa i kapa ʻia ʻo Gap i ka ʻōnaehana ʻike like, e hiki ai i nā malihini ke launa pū me nā kiʻi aka kūpuna i hana ʻia mai ko lākou aka ponoʻī.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Huong Incense Hōʻailona Hōʻike Waiwai, Hoʻolālā Pūʻolo i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Huong Incense Hōʻailona Hōʻike Waiwai, Hoʻolālā Pūʻolo he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Huong Incense Hōʻailona Hōʻike Waiwai, Hoʻolālā Pūʻolo i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Nā Ana a me ka Hoʻopili: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Nā Lepili: Renovative, Original, Respect, Nostalgic, Mythical
ʻEnehana Hana: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Pilikia Hoʻolālā: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Noiʻi: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Hoʻoulu Manaʻo: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Ka Lōʻihi o ka Papahana: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Kaʻina Hana: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Nā Lālā Hui: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh