Wellkaya Hana Nui: Nā Kuki Lāʻau Millets by Dheeraj Bangur

Wellkaya Hana Nui: Nā Kuki Lāʻau Millets by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2026 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2026

Wellkaya Hana Nui: Nā Kuki Lāʻau Millets

by Dheeraj Bangur

Client: Brandsthan

A' Design Award Keleawe Winner in ʻUhi Category

7,457

Verified Award Winner

Verify Award Status for #178726

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wellkaya Hana Nui: Nā Kuki Lāʻau Millets

Kikokikona Puke: Ke haʻi aku nei ka ʻōnaehana ʻōmole i nā pōmaikaʻi lāʻau lapaʻau ma o ka hoʻonohonoho maopopo o nā huaʻōlelo a me ka hoʻonohonoho ʻana o ka ʻike. Hoʻokaʻawale ʻia ʻekolu ʻano me ka hoʻohana ʻana i ke code kala i mālama ʻia, ka hoʻonohonoho like ʻana o ka pahu, a me nā kiʻi hōʻailona pōkole no ka ʻike wikiwiki. Kuhikuhi nā kālai meakanu kahiko i ka ʻike lāʻau lapaʻau kuʻuna, ʻoiai ke mālama nei nā haku ʻana maʻalahi i ka heluhelu ʻia ma nā wahi kūʻai. Kākoʻo ka hōʻike ʻana i kaupalena ʻia i ka maopopo a me ke kūlike. Kaulike ka hoʻolālā i nā kuhikuhi moʻomeheu me ke ʻano hou, e hōʻoiaʻiʻo ana i ka heluhelu ʻia a me ka hoʻokaʻawale ʻana.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Wellkaya Hana Nui: Nā Kuki Lāʻau Millets i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Wellkaya Hana Nui: Nā Kuki Lāʻau Millets he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Wellkaya Hana Nui: Nā Kuki Lāʻau Millets i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
Dimensions & Packaging: 174 mm x 60 mm x 198 mm
Tags: Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
Production Technology: The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
Design Challenge: The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
Research: This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
Inspiration: The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
Project Duration: The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
Operation Flow: The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.