Spotlight Toothpaste Packaging ʻO ka Hana Mua: Pahu Lāʻau Hoʻomaʻemaʻe Niho na Kazuo Fukushima and Haruka Takeuchi

ʻO Spotlight Toothpaste Packaging ʻO ka Hana Mua: Pahu Lāʻau Hoʻomaʻemaʻe Niho na Kazuo Fukushima and Haruka Takeuchi he mea lanakila hanohano loa o ka 2026 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2026

Spotlight Toothpaste Packaging ʻO ka Hana Mua: Pahu Lāʻau Hoʻomaʻemaʻe Niho

na Kazuo Fukushima and Haruka Takeuchi

Mea Kūʻai: Lion Daily Necessities Chemicals (Qingdao) Co., Ltd.

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

5,868

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #179693

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Spotlight Toothpaste Packaging ʻO ka Hana Mua: Pahu Lāʻau Hoʻomaʻemaʻe Niho

Kikokikona Puke: ʻO Spotlight he hoʻolālā pahu lāʻau hoʻomaʻemaʻe niho e hoʻololi ana i ka mana hoʻokeʻokeʻo i loaʻa he ʻike maka. Ma kahi o ke kālele ʻana i nā kiʻi keʻokeʻo maʻamau, hoʻohana ka hoʻolālā i ka mālamalama ma ke ʻano he hoʻohālike e haʻi ai i ka hoʻāla ʻenezaima a me ka hana hoʻokeʻokeʻo i kālele ʻia. Hana kekahi kiʻi pōʻai ʻālohilohi a me nā hopena ʻili holokalama i ka hohonu a me ka pololei, e hiki ai ke ʻike ʻia nā pono hana i ka nānā mua ʻana. Hoʻokaulike ka ʻōnaehana i ka hilinaʻi ʻepekema me ka ʻike ʻia ma ka papa kūʻai, ʻoiai e mālama ana i ke kūlike ma waena o nā ʻano huahana like ʻole ma o kahi hoʻolālā ʻike hoʻohui ʻia a me nā kala koʻikoʻi i hoʻomalu ʻia.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Spotlight Toothpaste Packaging ʻO ka Hana Mua: Pahu Lāʻau Hoʻomaʻemaʻe Niho i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Spotlight Toothpaste Packaging ʻO ka Hana Mua: Pahu Lāʻau Hoʻomaʻemaʻe Niho he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Spotlight Toothpaste Packaging ʻO ka Hana Mua: Pahu Lāʻau Hoʻomaʻemaʻe Niho no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Spotlight is a toothpaste packaging design developed for the Chinese market, translating whitening efficacy into a visual experience. A radiant circular graphic symbolizes enzymatic activation and light focused whitening, transforming functional benefits into an intuitive visual language. The design balances Japanese clinical credibility with localized high tech aesthetics, creating strong shelf impact while maintaining brand consistency across multiple SKUs.
Nā Ana a me ka Hoʻopili: Paperboard box: approx. 185 mm (H) × 45 mm (W) × 35 mm (D).
Toothpaste tube: approx. 160 mm (H) × 50 mm (W).
Materials include coated paperboard, aluminum laminated plastic tube, holographic foil layer. Metric ISO standards applied throughout production.
Nā Lepili: Packaging design, Oral care, Whitening, Enzyme technology, Chinese market, Japanese brand, Holographic effect, Visual communication
ʻEnehana Hana: The packaging utilizes offset printing combined with holographic foil stamping to create dynamic light reflection effects. Multilayer gradients and radial patterns were precisely calibrated to maintain legibility under various lighting conditions. Matte and glossy finishes are selectively applied to enhance contrast, while standard recyclable paperboard and laminated tubes ensure compatibility with mass production.
Pilikia Hoʻolālā: The main challenge was visualizing an invisible functional benefit enzymatic whitening without overusing exaggerated claims or generic white imagery. Balancing Japanese clinical restraint with Chinese preferences for visual impact required extensive iteration, material testing, and cross cultural alignment to ensure credibility, manufacturability, and strong retail presence simultaneously.
Noiʻi: Type of Research: Applied design research.
Objectives: Visualize whitening efficacy beyond conventional cues.
Methodology: Market analysis, visual testing, material experiments.
Tools: Competitive audits, prototyping, lighting simulations.
Participants: Design team and brand stakeholders.
Results: Enhanced shelf visibility and clearer efficacy perception.
Impact: Improved brand differentiation and consumer trust in a crowded market.
Hoʻoulu Manaʻo: The project was inspired by the challenge of differentiating whitening products in China’s highly saturated oral care market. Rather than emphasizing white as a color, the design explores light as a metaphor for efficacy, clarity, and trust. Scientific principles of enzymatic whitening and optical perception were studied to create a visual system that communicates performance through illumination rather than decoration.
Ka Lōʻihi o ka Papahana: The project started in November 2024 in Shanghai and was completed in March 2025. It was developed for Lion Corporation China in collaboration with local production partners and launched nationwide in the Chinese retail market in 2025.
Kaʻina Hana: Consumers interact with the design visually before use: shifting light reflections guide the eye toward the central enzyme symbol, intuitively suggesting activation and efficacy. Color coded accents enable quick scent recognition without disrupting brand unity. The packaging communicates product value instantly on shelf, reducing decision time and enhancing perceived performance before first use.
Nā Lālā Hui: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Fanso Zhang
Creative Agency : FUDESIGN
Nā Kuleana Kiʻi: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD