ʻO Sushico Hana Nui: Hoʻolālā ʻĀpana Wahī na Alara Selin Murkozoglu he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KeleaweʻUhi· 2026
Sushico Hana Nui: Hoʻolālā ʻĀpana Wahī
Mea Kūʻai: Sushico
Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #180080Ka Hoʻolālā
E Pili Ana iā Sushico Hana Nui: Hoʻolālā ʻĀpana Wahī
Kikokikona Puke: Ma ke ʻano he kahawai hale ʻaina Hikina Mamao mua loa a laha loa hoʻi ma Tureke, ke unuhi hou nei ka hoʻolālā ʻāpana wahī o Sushico i ka ʻano kumu o ka māka ma o kahi ʻike hou, e hoʻokumu ana i kahi ʻōlelo ʻike i hoʻoulu ʻia e ka ʻepekema a me nā hōʻailona o ka Hikina Mamao. Hoʻomōhalalia ka nani ʻAsia ma o nā kiʻi i hoʻokumu ʻia ma ke kanji maʻamau, e haʻi ana kēlā me kēia i kāna moʻolelo ponoʻī. Ua hoʻopau kahi pālika hou, i alakaʻi ʻia e ka ʻulaʻula Iapana, a me ka typography i koho pono ʻia, e kūlike ana me ka ʻuhane o ka māka, i kahi ʻōnaehana liʻiliʻi akā ikaika nō.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Sushico Hana Nui: Hoʻolālā ʻĀpana Wahī i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Sushico Hana Nui: Hoʻolālā ʻĀpana Wahī he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Sushico Hana Nui: Hoʻolālā ʻĀpana Wahī i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
- Nā Ana a me ka Hoʻopili
- Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm - Nā Lepili
- Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
- ʻEnehana Hana
- The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
- Pilikia Hoʻolālā
- The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
- Noiʻi
- The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
- Hoʻoulu Manaʻo
- The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
- Ka Lōʻihi o ka Papahana
- 2025 Turkey, İstanbul
- Nā Palapala Kuleana
- Copyrights belong to Sushico 2025
- Nā Kuleana Kiʻi
- Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.
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