Zona Primary Function: Hōʻailona Waiwai a me ka Wahī by Cansu Dagbagli Ferreira

Zona Primary Function: Hōʻailona Waiwai a me ka Wahī by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award Kala in Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio Competition Category.

KalaHoʻolaha· 2026

Zona Primary Function: Hōʻailona Waiwai a me ka Wahī

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

A' Design Award Kala Winner in Hoʻolaha Category

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Verified Award Winner

Verify Award Status for #181114

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Zona Primary Function: Hōʻailona Waiwai a me ka Wahī

Book Text: ʻO Zona ka seltzer ʻawaʻawa mua loa o Angola, e hoʻopili ana i ka hoʻoilina kūloko me ke ʻano nani o kēia au, me ka hōʻailona waiwai i hoʻoulu ʻia e nā pūnāwai o Huambo a me ka muliwai ʻo Okavango. Kau ka hoʻolālā ma luna o ke ʻano nani wiwo ʻole o kēia au e hoʻohana ana i nā pālika hoʻokahi waihoʻoluʻu ma muli o ka hua ʻai a me nā hōʻailona ʻanopili e huki ai i ka manaʻo. Hoʻokomo ka logo kūikawā i ka pīpī wai i hūnā ʻia, e hōʻailona ana i ke ʻano nui o ke ola a me ke kahe o nā muliwai. Ma o ka hui ʻana o nā waihoʻoluʻu ʻālohilohi me ka hoʻonohonoho maʻemaʻe keʻokeʻo, hāʻawi ʻo Zona i kahi ʻike maka hou a hoʻohiwahiwa e hoʻolauleʻa ana i kona kumu ma o ka maka ʻōpio a holomua i ka hoʻolālā.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Zona Primary Function: Hōʻailona Waiwai a me ka Wahī i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Zona Primary Function: Hōʻailona Waiwai a me ka Wahī he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Zona Primary Function: Hōʻailona Waiwai a me ka Wahī e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.