Songfengruo Ancient Tree Ka Pahu Hoʻoili Kī ʻEleʻele by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree Ka Pahu Hoʻoili Kī ʻEleʻele by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2026

Songfengruo Ancient Tree Ka Pahu Hoʻoili Kī ʻEleʻele

by Jiayi Lu and Yang Xu

Client: Songfengruo

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #182088

View at A' Design Award Press Release Award Badge

Colors

The Design

About Songfengruo Ancient Tree Ka Pahu Hoʻoili Kī ʻEleʻele

He pahu makana ʻo Songfengruo Ancient Tree i hoʻolālā ʻia no ke kī ʻeleʻele maikaʻi loa. He 240 mm ka lōʻihi, 60 mm ka laulā, a he 240 mm ke kiʻekiʻe o ka pahu waho, a paʻa ʻia i loko ʻekolu pahu huki liʻiliʻi, he 65 mm, 40 mm, a me 150 mm kēlā me kēia. Ua hana ʻia kahi hōʻailona lau lāʻau paina no ka hōʻailona kālepa a hoʻopiʻi hou ʻia ma ke ʻano he lau kiʻi pili ma nā pahu huki. Hoʻohohonu ka paʻi kiʻi hoʻokiʻekiʻe kala ʻole i ka pepa pālahalaha. Hoʻomanaʻo nā pahu huki i hoʻonohonoho maikaʻi ʻia i ka pale pelu Pākē. Hōʻike nā waihoʻoluʻu mākuʻe ʻeleʻele a me ka pepa me ke fiber kī a me ka ʻili ʻano i ka ʻimi ʻana o ka hōʻailona kālepa i ke kūlohelohe, ke olakino, a me ka maikaʻi.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Songfengruo Ancient Tree Ka Pahu Hoʻoili Kī ʻEleʻele i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Songfengruo Ancient Tree Ka Pahu Hoʻoili Kī ʻEleʻele he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Songfengruo Ancient Tree Ka Pahu Hoʻoili Kī ʻEleʻele i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.