ʻO East Bloom Ka Hoʻopili Kī na Jiaqi Ding he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2026

East Bloom Ka Hoʻopili Kī

na Jiaqi Ding

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #183277

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā East Bloom Ka Hoʻopili Kī

ʻO East Bloom kahi hoʻolālā hoʻopili no ka pauka kī maloʻo hau i hoʻomākaukau koke ʻia. Hoʻokumu ʻia ke ʻano o ka pahu ma ka sila jade kuʻuna o Kina, me kona kumu huinahā a me kona puʻu paʻa, a ua hoʻopau ʻia me nā waihoʻoluʻu palupalu macaron. ʻO ka polypropylene kūpono i ka meaʻai ka mea nui i hoʻohana ʻia. Aia ma ka papa lalo o ka pahu kahi hōʻailona hōʻike waiwai i kālai ʻia i loko (intaglio), no laila hiki ke hoʻohana ʻia ka hoʻopili ma ke ʻano he peʻa kāpala. Hāʻawi ka ʻōnaehana pahu i hoʻonoho pūnana ʻia i nā hui pū ʻana mai ka 8 a hiki i ka 60 mau ʻāpana kapisula. Ma muli o ke ʻano huinahā, hiki i ka pauka ke ʻākoakoa ma nā kihi o loko no ka ninini pono ʻana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā East Bloom Ka Hoʻopili Kī i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā East Bloom Ka Hoʻopili Kī he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā East Bloom Ka Hoʻopili Kī i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: East Bloom instant freeze dried tea powder set adopts a square jade seal form combined with fresh macaron color tones, establishing a new visual identity for contemporary Chinese style tea beverages. The design conveys the elegance associated with Eastern culture while using vibrant color contrasts to reflect the lightness typical of small volume tea packaging.
Nā Ana a me ka Hoʻopili: 24.87 mm x 24.87 mm x 24.17 mm
Nā Lepili: Tea Powder Packaging, Seal Form, Macaron Colors, New Chinese Aesthetics, Intaglio Technique, China Chic Design
ʻEnehana Hana: The packaging uses food grade PP as the primary material, suitable for storing instant freeze dried tea powder. The base of the box features an intaglio engraved pattern of the brand motif. The package functions not only as a container but also as a usable stamp.
Pilikia Hoʻolālā: A central challenge of the design was translating the solemn symbolism of the jade seal in Eastern culture into a lighthearted, modern consumer product, specifically a tea set appealing to young female users, without appearing rustic or generic. Achieving this balance between cultural gravity and commercial accessibility defined the core of the design process.
Noiʻi: The jade seal form enhances product distinctiveness and memorability, functioning as a visual anchor that facilitates recognition within the saturated landscape of new media content. This reflects the commercial strategy of the designer, extending beyond purely visual aesthetics.
Hoʻoulu Manaʻo: Inspired by the new Chinese aesthetic movement within the context of China chic culture, the design extracts the geometric form of the traditional jade seal, including its square base and knob structure, and incorporates it into tea packaging. The use of macaron colors tempers the formal weight of the seal form, balancing cultural depth with a modern, youthful character.
Ka Lōʻihi o ka Papahana: The project began in Xi An in May 2024, was completed in May 2025, and was first exhibited at the Shanghai International Design Week in June 2025.
Kaʻina Hana: The product employs a nested box system, offering multi-unit combinations ranging from 8 to 60 individual capsule units. The outer and inner boxes share the same materials and design details, differing only in size. The outer box opens from the top, while the inner box opens from the bottom to facilitate pouring. Unlike conventional round packaging, the square form allows the tea powder to naturally collect along the inner corners, enabling more controlled and orderly dispensing.
Nā Lālā Hui: Jiaqi Ding
Nā Kuleana Kiʻi: Jiaqi Ding